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Marketing Data & Personalisation Intern(m/w/x)
Building and maintaining customer segments in marketing tools for enterprise architecture solutions. Enrolled student or recent graduate with basic SQL or Python skills preferred. Dedicated buddy support, job application advice.
Requirements
- Enrolled student or recent graduate in relevant field
- Interest in marketing data and analytics
- Basic SQL or Python skills
- Analytical mindset and data interpretation skills
- Strong communication and collaboration skills
- Basic project management and documentation skills
- Understanding of segmentation or CRM systems
- Experience using BI or visualisation tools
- Awareness of data privacy principles
Tasks
- Translate business needs into data-driven approaches
- Collaborate with data engineering and analytics teams
- Understand data sources and customer data flows
- Build and maintain customer segments in marketing tools
- Ensure accurate audience definitions for activation
- Analyse customer behaviour and engagement trends
- Inform segmentation and personalisation strategies
- Prepare and optimise audience extracts
- Validate extracts using customer attributes and signals
- Improve segmentation models and customer scoring logic
- Enhance overall data-driven marketing effectiveness
Education
- Currently in higher educationOR
- Bachelor's degree
Languages
- English – Business Fluent
Tools & Technologies
- SQL
- Python
- Looker
- Tableau
- Power BI
- CRM systems
Benefits
Additional Allowances
- Paid internship
Diverse Work
- Hands-on experience
Mentorship & Coaching
- Support from a buddy
Learning & Development
- Career development and training
Other Benefits
- Job application advice
Sustainability Focus
- Inclusion and sustainability projects
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- OMMAX
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Marketing Data & Personalisation Intern(m/w/x)
Building and maintaining customer segments in marketing tools for enterprise architecture solutions. Enrolled student or recent graduate with basic SQL or Python skills preferred. Dedicated buddy support, job application advice.
Requirements
- Enrolled student or recent graduate in relevant field
- Interest in marketing data and analytics
- Basic SQL or Python skills
- Analytical mindset and data interpretation skills
- Strong communication and collaboration skills
- Basic project management and documentation skills
- Understanding of segmentation or CRM systems
- Experience using BI or visualisation tools
- Awareness of data privacy principles
Tasks
- Translate business needs into data-driven approaches
- Collaborate with data engineering and analytics teams
- Understand data sources and customer data flows
- Build and maintain customer segments in marketing tools
- Ensure accurate audience definitions for activation
- Analyse customer behaviour and engagement trends
- Inform segmentation and personalisation strategies
- Prepare and optimise audience extracts
- Validate extracts using customer attributes and signals
- Improve segmentation models and customer scoring logic
- Enhance overall data-driven marketing effectiveness
Education
- Currently in higher educationOR
- Bachelor's degree
Languages
- English – Business Fluent
Tools & Technologies
- SQL
- Python
- Looker
- Tableau
- Power BI
- CRM systems
Benefits
Additional Allowances
- Paid internship
Diverse Work
- Hands-on experience
Mentorship & Coaching
- Support from a buddy
Learning & Development
- Career development and training
Other Benefits
- Job application advice
Sustainability Focus
- Inclusion and sustainability projects
About the Company
Springer Nature AG & Co. KGaA
Industry
Education
Description
The company provides thought leadership and strategic direction in enterprise architecture to align with business strategy.
Not a perfect match?
- Jomigo
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Full-timeWith HomeofficeManagementBerlin - OMMAX
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Full-timeWith HomeofficeExperiencedBerlin - Flink
Working Student Operational Intelligence & Automation(m/w/x)
Full-timeWorking StudentWith HomeofficeBerlin - home24 SE
Web Analyst - Marketing & Data(m/w/x)
Full-timeWith HomeofficeExperiencedBerlin