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SP
Springer Nature AG & Co. KGaA
yesterday

Marketing Data & Personalisation Intern(m/w/x)

Berlin
Full-timeInternshipWith Home Office
Data Science

Description

In this role, you'll bridge the gap between business needs and data, collaborating with technical teams to build precise customer segments and drive more personalized marketing initiatives.

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Requirements

  • Enrolled student or recent graduate in relevant field
  • Interest in marketing data and analytics
  • Basic SQL or Python skills
  • Analytical mindset and data interpretation skills
  • Strong communication and collaboration skills
  • Basic project management and documentation skills
  • Understanding of segmentation or CRM systems
  • Experience using BI or visualisation tools
  • Awareness of data privacy principles

Education

Currently in higher education
OR
Bachelor's degree

Tasks

  • Translate business needs into data-driven approaches
  • Collaborate with data engineering and analytics teams
  • Understand data sources and customer data flows
  • Build and maintain customer segments in marketing tools
  • Ensure accurate audience definitions for activation
  • Analyse customer behaviour and engagement trends
  • Inform segmentation and personalisation strategies
  • Prepare and optimise audience extracts
  • Validate extracts using customer attributes and signals
  • Improve segmentation models and customer scoring logic
  • Enhance overall data-driven marketing effectiveness

Tools & Technologies

SQLPythonLookerTableauPower BICRM systems

Languages

EnglishBusiness Fluent

Benefits

Additional Allowances

  • Paid internship

Diverse Work

  • Hands-on experience

Mentorship & Coaching

  • Support from a buddy

Learning & Development

  • Career development and training

Other Benefits

  • Job application advice

Sustainability Focus

  • Inclusion and sustainability projects
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Springer Nature AG & Co. KGaA and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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