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HOhome24 SE

Web Analyst - Marketing & Data(m/w/x)

Berlin
Full-timeWith Home OfficeExperienced

Tracking concept implementation and A/B test design for a Home & Living e-commerce platform. SQL and Python proficiency, with GA4 and GTM experience required. Up to 30 days vacation.

Requirements

  • Experience in web analytics, data analysis, or related field
  • Experience with Google Analytics 4 and Google Tag Manager
  • Proficiency in SQL and Python
  • Basic understanding of HTML, CSS, and JavaScript
  • Curiosity for trends and attention to detail
  • Excellent English skills and structured communication
  • Cross-functional collaboration and teamwork skills

Tasks

  • Implement and maintain tracking concepts in GA4 and sGTM
  • Refine event structures and debug data discrepancies
  • Ensure high-quality data for attribution modeling
  • Design and evaluate A/B tests
  • Evaluate marketing campaign performance across various channels
  • Interpret data to identify trends and optimize ROI
  • Build and maintain interactive dashboards in Tableau or Looker
  • Translate business requirements into clear data visualizations
  • Conduct ad-hoc deep dives into user behavior
  • Investigate root causes of performance shifts
  • Advise stakeholders on GA4 and analytical questions
  • Monitor data flow to ensure accuracy
  • Identify and fix bugs within the tracking landscape

Work Experience

  • approx. 1 - 4 years

Education

  • Vocational certificationOR
  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • Google Analytics 4
  • Google Tag Manager
  • SQL
  • Python
  • HTML
  • CSS
  • JavaScript

Benefits

Informal Culture

  • Highly motivated professional team
  • Open-minded culture
  • International campus

Learning & Development

  • Extensive learning opportunities

Mentorship & Coaching

  • Regular feedback rounds

More Vacation Days

  • Up to 30 days vacation

Public Transport Subsidies

  • Subsidized public transportation ticket

Company Bike

  • Eco-friendly bike leasing program

Parking & Commuter Benefits

  • Drive-in bicycle garage

Modern Office

  • Outdoor space and lounge

Healthcare & Fitness

  • Fitness facilities

Family Support

  • Parent and multi-faith rooms

Retirement Plans

  • Company pension scheme

Corporate Discounts

  • 30% home24 discount
  • Employee partner discounts
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of home24 SE and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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