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SOFTGAMES
last mo.

Marketing Analyst(m/w/x)

Berlin
Full-timeRemoteSenior
AI/ML
Data Science

Description

As a Marketing Analyst, you will dive into user acquisition performance, develop predictive models, and collaborate with creative teams to enhance ad effectiveness. Your insights will shape marketing strategies and optimize budget allocation while mentoring junior analysts.

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Requirements

  • Analytical and strategic thinking
  • Completion of a technical assessment
  • Deep understanding of digital marketing channels and attribution methodologies
  • 5+ years of hands-on experience as a Marketing Analyst or Performance/Growth Analyst
  • Bachelor's degree in Marketing, Business, or a quantitative field
  • Advanced expertise in SQL
  • Deep understanding of mobile ad tech stack
  • Expert-level experience with digital marketing platforms and web/app analytics tools
  • Proven mastery of a data visualization tool
  • Strong understanding of statistical analysis and experimentation methodology
  • Ability to translate complex marketing data into business insights
  • Excellent communication, presentation, and collaboration skills
  • Fluency in written and spoken English
  • Experience in gaming/product company doing Analytics at scale
  • Deep knowledge of statistical modeling and machine learning algorithms
  • Hands-on experience with production data science and MLOps principles
  • Experience analyzing Ad Revenue performance and optimizations
  • Hands-on experience with Python/R for predictive modeling
  • Familiarity with web-to-app flows or third-party payment store analysis
  • Experience working with Marketing Mix Modeling for iOS measurement

Education

Bachelor's degree

Work Experience

5 years

Tasks

  • Analyze user acquisition performance across key mobile channels
  • Develop and maintain predictive LTV models for hybrid monetization
  • Own the strategy for SKAdNetwork conversion value schemas
  • Partner with the Creative team to analyze asset performance metrics
  • Design and oversee A/B tests for store pages and creative concepts
  • Develop intuitive, self-service dashboards to track UA health
  • Conduct market segmentation and competitive analysis
  • Collaborate with Data Engineering to ensure data quality
  • Validate data ingestion pipelines and attribution windows
  • Provide data-backed recommendations to influence budget allocation
  • Mentor junior marketing analysts on data analysis best practices

Tools & Technologies

SQLGoogle AdsFacebook AdsGoogle AnalyticsAppsFlyerAdjustTableauLookerPowerBIAWSAzureGCPPythonR

Languages

EnglishBusiness Fluent

Benefits

Flexible Working

  • Flexible working hours

More Vacation Days

  • Generous vacation regulation

Additional Allowances

  • Home office allowance
  • Meal allowances
  • Monthly extra grant for home office costs

Learning & Development

  • Further training opportunities

Modern Office

  • Modern office with state-of-the-art tech

Modern Equipment

  • Equipment choice between MacBook Pro or Lenovo Laptop

Healthcare & Fitness

  • Wellness benefits

Snacks & Drinks

  • Swag items

Team Events

  • Offsite retreats
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of SOFTGAMES and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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