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ZOzooplus SE

Lead Retail Media Account Manager(m/w/x)

München
Full-timeWith Home OfficeSenior

Developing data-driven media strategies for pet e-commerce partner brands. 5+ years account management experience in media or retail media required. Hybrid working, work abroad option.

Requirements

  • 5+ years account management experience (media agency or retail media team)
  • Proven high-profile client/partner account management
  • Strong media planning, campaign management, ROI measurement understanding
  • Deep media landscape and data-driven marketing knowledge
  • Ability to drive direction and alignment across cross-functional teams
  • Experience with internal creative and media channel teams
  • Strong understanding of measurement frameworks (MMM, incrementality, causal impact, A/B testing)
  • Excellent communication and presentation skills
  • Fluent in English
  • English language proficiency

Tasks

  • Build strong, long-term relationships with partner brands
  • Serve as primary point of contact for key partner accounts
  • Understand partner objectives and translate into data-driven media strategies
  • Lead strategic meetings with partners and internal teams
  • Devise co-branded media strategies to meet mutual objectives
  • Collaborate with creative, in-house, and analytics teams for flawless campaign execution
  • Define and coordinate media and creative briefs with partner brands
  • Coordinate strategic responses to briefs with in-house teams
  • Define and refine processes for co-branded campaigns
  • Monitor media performance and optimize campaigns against KPIs
  • Ensure campaigns are delivered on time and within budget
  • Develop and implement best practices for co-branded activity
  • Build strong relationships with in-house media teams and partner brands
  • Guide and oversee junior account managers for team success
  • Work with cross-functional marketing teams for seamless campaign execution
  • Foster collaboration across business areas to achieve strategic goals
  • Liaise between co-marketing, vendor management, and creative teams
  • Provide regular updates on campaign strategy and media plans
  • Present campaign performance and ROI analysis to partner brands
  • Use data and insights for actionable campaign optimizations
  • Manage post-campaign analysis to inform future strategies

Work Experience

  • 5 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishFluent

Benefits

Flexible Working

  • Hybrid working

Workation & Sabbatical

  • Work abroad option

Career Advancement

  • Career development opportunities

Learning & Development

  • Training and support

Healthcare & Fitness

  • Wellbeing offers

Company Bike

  • Subsidised transport or bike leasing

Corporate Discounts

  • 20% product discount
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of zooplus SE and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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