A2MAC1
Global Product Marketing Content Specialist(m/w/x)
Full-timeOn-siteExperienced
München
New Job?Nejo!
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AUAutoScout24
Lead Product Marketing Manager (B2B)(m/w/x)
München
Full-timeOn-siteSenior
AI/ML
Data Science
Nejo AI Summary
Developing B2B product marketing strategies and campaigns for European markets. 5+ years B2B product marketing experience in digital platforms, SaaS, or automotive-tech required. Culture of growth, tools, training, and support.
Requirements
- 5+ years B2B product marketing experience
- Experience in digital platforms, marketplaces, SaaS, or automotive-tech
- Strong positioning and messaging instinct
- Ability to translate complex products into clear customer value
- Proven cross-functional collaboration with Product, Sales, Marketing
- Data-driven and KPI-focused
- Experience in analytics and performance tracking
- Comfortable using Figma for collaboration
- Comfortable using AI tools to enhance marketing
- Familiarity with Salesforce Marketing Cloud, CMS tools, QuickSight is a plus
- Structured way of working
- Independent way of working
- Able to operate in integrated, cross-functional environment
- Strong communication skills
- Confidence working with senior stakeholders
- Fluent in English
- German is a plus
Tasks
- Develop marketing strategies and market positioning for B2B products
- Create clear and differentiated narratives for dealer audience
- Plan and execute product marketing campaigns across European markets
- Ensure consistent and high-impact campaign activation
- Translate product features into compelling value propositions
- Simplify and clarify complex topics for commercial effectiveness
- Establish clear standards and best practices for product marketing
- Collaborate with Product to understand upcoming features
- Shape market positioning and dealer-facing narratives
- Drive alignment between Product, Marketing, and Sales
- Derive customer, market, and performance insights
- Refine messaging and campaign effectiveness
- Build scalable playbooks and messaging frameworks
- Enable efficient and consistent product marketing execution
- Run experiments and measure impact
- Optimize activities against business and commercial KPIs
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Fluent
- German – Basic
Tools & Technologies
- Google Analytics
- Figma
- ChatGPT
- Salesforce Marketing Cloud
- Contentful
- QuickSight
Benefits
Other Benefits
- Culture of growth
Mentorship & Coaching
- Tools, training, and support
- Reach your potential
Learning & Development
- Learn new skills
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of AutoScout24 and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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AUAutoScout24
Lead Product Marketing Manager (B2B)(m/w/x)
München
Full-timeOn-siteSenior
AI/ML
Data Science
Nejo AI Summary
Developing B2B product marketing strategies and campaigns for European markets. 5+ years B2B product marketing experience in digital platforms, SaaS, or automotive-tech required. Culture of growth, tools, training, and support.
Requirements
- 5+ years B2B product marketing experience
- Experience in digital platforms, marketplaces, SaaS, or automotive-tech
- Strong positioning and messaging instinct
- Ability to translate complex products into clear customer value
- Proven cross-functional collaboration with Product, Sales, Marketing
- Data-driven and KPI-focused
- Experience in analytics and performance tracking
- Comfortable using Figma for collaboration
- Comfortable using AI tools to enhance marketing
- Familiarity with Salesforce Marketing Cloud, CMS tools, QuickSight is a plus
- Structured way of working
- Independent way of working
- Able to operate in integrated, cross-functional environment
- Strong communication skills
- Confidence working with senior stakeholders
- Fluent in English
- German is a plus
Tasks
- Develop marketing strategies and market positioning for B2B products
- Create clear and differentiated narratives for dealer audience
- Plan and execute product marketing campaigns across European markets
- Ensure consistent and high-impact campaign activation
- Translate product features into compelling value propositions
- Simplify and clarify complex topics for commercial effectiveness
- Establish clear standards and best practices for product marketing
- Collaborate with Product to understand upcoming features
- Shape market positioning and dealer-facing narratives
- Drive alignment between Product, Marketing, and Sales
- Derive customer, market, and performance insights
- Refine messaging and campaign effectiveness
- Build scalable playbooks and messaging frameworks
- Enable efficient and consistent product marketing execution
- Run experiments and measure impact
- Optimize activities against business and commercial KPIs
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Fluent
- German – Basic
Tools & Technologies
- Google Analytics
- Figma
- ChatGPT
- Salesforce Marketing Cloud
- Contentful
- QuickSight
Benefits
Other Benefits
- Culture of growth
Mentorship & Coaching
- Tools, training, and support
- Reach your potential
Learning & Development
- Learn new skills
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of AutoScout24 and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
AutoScout24
Industry
Automotive
Description
The company is a high-growth organization in the digital automotive marketplace.
Not a perfect match?
- A2MAC1
Global Product Marketing Content Specialist(m/w/x)
Full-timeOn-siteExperiencedMünchen - Helsing
Product Marketing Manager(m/w/x)
Full-timeOn-siteManagementMünchen - SupplyOn AG
Product Marketing Expert - Supply Chain & Procurement(m/w/x)
Full-timeOn-siteSeniorMünchen - SAP Fioneer
Divisional Marketing Manager Finance(m/w/x)
Full-timeOn-siteSeniorMünchen - Dennemeyer Octimine GmbH
Product Marketing Manager(m/w/x)
Full-timeOn-siteExperiencedMünchen