ABOUT YOU
Lead Product Marketing(m/w/x)
Full-timeOn-siteSenior
Hamburg
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Developing go-to-market strategies and messaging for an enterprise commerce platform serving global B2C brands. Minimum 6 years in B2B SaaS product marketing required. Flexible working hours, free language courses.
Requirements
- Minimum 6 years in product marketing, marketing, or product roles (ideally B2B SaaS)
- Strong understanding of enterprise customers and complex sales cycles
- Proven experience developing messaging, positioning, and enablement materials
- Ability to translate technical features into business outcomes
- Analytical mindset and data-driven decision making
- Excellent communication skills with strong attention to detail
- Self-starter with hands-on mentality in fast-moving, high-growth environments
Tasks
- Develop enterprise and B2B go-to-market strategies
- Craft clear, compelling messaging
- Develop product positioning and narratives
- Translate technical capabilities into business value
- Understand customer needs and product roadmap
- Analyze market trends, competition, and customer data
- Produce sales enablement materials
- Create case studies and playbooks
- Develop pitch decks
- Launch and optimize market programs
- Align Product, Marketing, Sales, and Support teams
- Define target segments and key messaging
- Develop distribution plans
- Build business cases for marketing initiatives
- Define key performance indicators (KPIs)
- Set marketing targets
- Collaborate with Finance and Data teams
- Track metrics like LTV and CAC
- Report impact weekly, quarterly, and annually
- Support annual marketing planning
- Track progress against objectives
- Generate ideas to close gaps and scale growth
- Optimize go-to-market strategies
Work Experience
- 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Benefits
Flexible Working
- Flexible working hours
Retirement Plans
- Company pension scheme
Corporate Discounts
- Exclusive employee discounts
Snacks & Drinks
- Organic fruits and beverages
Learning & Development
- Free language courses
- Continuing education opportunities
Healthcare & Fitness
- Sports classes
- Fitness subsidies
Modern Equipment
- Hardware and OS choice
Modern Office
- Modern centrally located office
Team Events
- Regular company events
Informal Culture
- International team
- Dog-friendly office
Additional Allowances
- Mobility allowance
Other Benefits
- Relocation support
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of SCAYLE and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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Developing go-to-market strategies and messaging for an enterprise commerce platform serving global B2C brands. Minimum 6 years in B2B SaaS product marketing required. Flexible working hours, free language courses.
Requirements
- Minimum 6 years in product marketing, marketing, or product roles (ideally B2B SaaS)
- Strong understanding of enterprise customers and complex sales cycles
- Proven experience developing messaging, positioning, and enablement materials
- Ability to translate technical features into business outcomes
- Analytical mindset and data-driven decision making
- Excellent communication skills with strong attention to detail
- Self-starter with hands-on mentality in fast-moving, high-growth environments
Tasks
- Develop enterprise and B2B go-to-market strategies
- Craft clear, compelling messaging
- Develop product positioning and narratives
- Translate technical capabilities into business value
- Understand customer needs and product roadmap
- Analyze market trends, competition, and customer data
- Produce sales enablement materials
- Create case studies and playbooks
- Develop pitch decks
- Launch and optimize market programs
- Align Product, Marketing, Sales, and Support teams
- Define target segments and key messaging
- Develop distribution plans
- Build business cases for marketing initiatives
- Define key performance indicators (KPIs)
- Set marketing targets
- Collaborate with Finance and Data teams
- Track metrics like LTV and CAC
- Report impact weekly, quarterly, and annually
- Support annual marketing planning
- Track progress against objectives
- Generate ideas to close gaps and scale growth
- Optimize go-to-market strategies
Work Experience
- 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Benefits
Flexible Working
- Flexible working hours
Retirement Plans
- Company pension scheme
Corporate Discounts
- Exclusive employee discounts
Snacks & Drinks
- Organic fruits and beverages
Learning & Development
- Free language courses
- Continuing education opportunities
Healthcare & Fitness
- Sports classes
- Fitness subsidies
Modern Equipment
- Hardware and OS choice
Modern Office
- Modern centrally located office
Team Events
- Regular company events
Informal Culture
- International team
- Dog-friendly office
Additional Allowances
- Mobility allowance
Other Benefits
- Relocation support
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of SCAYLE and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
SCAYLE
Industry
IT
Description
SCAYLE ist eine schnell wachsende Enterprise-Commerce-Plattform, die B2C-Marken und -Händlern hilft, herausragende Kundenerlebnisse zu schaffen. Sie basiert auf einer Headless- und Composable-Architektur mit API-First-Ansatz.
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