Sunday Natural
Performance Marketing Manager - TikTok(m/w/x)
Full-timeWith HomeofficeExperienced
Berlin
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HEHelloFresh
Lead New Social Platforms & Growth Channels(m/w/x)
Berlin
Full-timeWith Home OfficeSenior
Nejo AI Summary
Leading TikTok scale-up with native-first creative concepts and account architecture. Deep TikTok Ads Manager fluency required. Discount for HelloFresh boxes, modern working space.
Requirements
- 5+ years paid social or performance marketing
- Deep hands-on TikTok Ads Manager fluency
- High-spend D2C, subscription, or e-commerce business experience
- Scaled TikTok account from low spend to meaningful contributor
- Working knowledge of Pinterest Ads Manager or Snap Ads Manager
- Credible track record of scaling new platforms quickly
- Strong incrementality and experimentation skills
- Ability to design, defend, and interpret CLS or geo tests
- Sharp creative instinct for short-form video
- Sharp creative instinct for platform-native content
- Knowledge of TikTok hook differences from Reels hook
- Ability to brief and review creative against platform nuances
- Comfortable building from scratch
- Experience with pixel setup
- Experience with account architecture
- Experience with partner relationships
- Experience securing internal stakeholder buy-in
Tasks
- Lead TikTok scale-up as a native-first growth engine
- Own TikTok account architecture, bidding, and audience strategy
- Define and implement TikTok creative cadence and partnerships
- Collaborate with TikTok for joint steering, beta access, and managed services
- Develop TikTok-first creative concepts, avoiding repurposed Reels
- Run structured pilots for Pinterest and Snap, including technical setup and creative strategy
- Conduct incrementality tests to decide channel scalability
- Design and execute conversion lift and geo experiments
- Build data foundation for emerging channels, analyzing overlap and cannibalization
- Maintain a prioritized backlog of future channels for potential pilots
- Stay informed on emerging platforms like Reddit, ChatGPT/Copilot Ads, and retail media
- Transition proven channels to broader team with documented playbooks
- Ensure continuous accountability for new channel exploration and scaling
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- TikTok Ads Manager
- Pinterest Ads Manager
- Snap Ads Manager
Benefits
Modern Office
- Modern working space
Corporate Discounts
- Discount for HelloFresh boxes
- Discount for Convini products
Learning & Development
- Development possibilities
- Internal trainings
- Yearly L&D budget
Flexible Working
- Flexible working hours
- Work From Home
Workation & Sabbatical
- Work from Abroad
- Sabbatical Policy
Additional Allowances
- Home office set up budget
Mentorship & Coaching
- Extensive Onboarding
- Buddy Program
Team Events
- Social events
- Team events
- Company runs
- Book club
Snacks & Drinks
- Friday beers
Healthcare & Fitness
- Discounted fitness offers
- Urban Sports Club partnership
- Yoga classes
Other Benefits
- John Reed partnership
- Spill cooperation
Mental Health Support
- Well-being initiatives
- Headspace cooperation
Childcare
- Childcare benefit
Retirement Plans
- Company pension scheme
Public Transport Subsidies
- Monthly transportation budget
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of HelloFresh and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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BetaYour Career Agent finds similar jobs for you every day.
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HEHelloFresh
Lead New Social Platforms & Growth Channels(m/w/x)
Berlin
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Nejo AI Summary
Leading TikTok scale-up with native-first creative concepts and account architecture. Deep TikTok Ads Manager fluency required. Discount for HelloFresh boxes, modern working space.
Requirements
- 5+ years paid social or performance marketing
- Deep hands-on TikTok Ads Manager fluency
- High-spend D2C, subscription, or e-commerce business experience
- Scaled TikTok account from low spend to meaningful contributor
- Working knowledge of Pinterest Ads Manager or Snap Ads Manager
- Credible track record of scaling new platforms quickly
- Strong incrementality and experimentation skills
- Ability to design, defend, and interpret CLS or geo tests
- Sharp creative instinct for short-form video
- Sharp creative instinct for platform-native content
- Knowledge of TikTok hook differences from Reels hook
- Ability to brief and review creative against platform nuances
- Comfortable building from scratch
- Experience with pixel setup
- Experience with account architecture
- Experience with partner relationships
- Experience securing internal stakeholder buy-in
Tasks
- Lead TikTok scale-up as a native-first growth engine
- Own TikTok account architecture, bidding, and audience strategy
- Define and implement TikTok creative cadence and partnerships
- Collaborate with TikTok for joint steering, beta access, and managed services
- Develop TikTok-first creative concepts, avoiding repurposed Reels
- Run structured pilots for Pinterest and Snap, including technical setup and creative strategy
- Conduct incrementality tests to decide channel scalability
- Design and execute conversion lift and geo experiments
- Build data foundation for emerging channels, analyzing overlap and cannibalization
- Maintain a prioritized backlog of future channels for potential pilots
- Stay informed on emerging platforms like Reddit, ChatGPT/Copilot Ads, and retail media
- Transition proven channels to broader team with documented playbooks
- Ensure continuous accountability for new channel exploration and scaling
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- TikTok Ads Manager
- Pinterest Ads Manager
- Snap Ads Manager
Benefits
Modern Office
- Modern working space
Corporate Discounts
- Discount for HelloFresh boxes
- Discount for Convini products
Learning & Development
- Development possibilities
- Internal trainings
- Yearly L&D budget
Flexible Working
- Flexible working hours
- Work From Home
Workation & Sabbatical
- Work from Abroad
- Sabbatical Policy
Additional Allowances
- Home office set up budget
Mentorship & Coaching
- Extensive Onboarding
- Buddy Program
Team Events
- Social events
- Team events
- Company runs
- Book club
Snacks & Drinks
- Friday beers
Healthcare & Fitness
- Discounted fitness offers
- Urban Sports Club partnership
- Yoga classes
Other Benefits
- John Reed partnership
- Spill cooperation
Mental Health Support
- Well-being initiatives
- Headspace cooperation
Childcare
- Childcare benefit
Retirement Plans
- Company pension scheme
Public Transport Subsidies
- Monthly transportation budget
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of HelloFresh and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
HelloFresh
Industry
Marketing
Description
HelloFresh is one of Europe's fastest-growing tech powerhouses, offering meal kit delivery services and a diverse workplace culture.
Not a perfect match?
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