Junior Marketing Manager(m/w/x)

Description

You will drive the IFA's success by executing omnichannel campaigns and optimizing customer journeys. Your day-to-day involves coordinating teams and using digital tools to engage exhibitors and visitors.

Requirements

• •Bachelorstudium in Marketing, Betriebswirtschaft, Kommunikation oder vergleichbarem Bereich
• •Erste Berufserfahrung im Marketing
• •Interesse an B2B-Marketing und Zielgruppenentwicklung
• •Hands-on-Mentalität und strukturierte Arbeitsweise
• •Interesse an CRM- und Marketing-Automation-Tools
• •Analytisches Denkvermögen für datengetriebenes Marketing
• •Verhandlungssichere Deutsch- und Englischkenntnisse
• •Kenntnisse in Design- und Videobearbeitung (vorteilhaft)
• •Organisatorische Fähigkeiten und Teamfähigkeit
• •Bachelor’s degree in marketing, business or comparable field
• •Initial professional experience in marketing
• •Interest in B2B marketing and audience development
• •Hands-on mentality and structured working style
• •Interest in CRM and marketing automation tools
• •Analytical mindset for data-driven marketing
• •Fluent German and English skills
• •Experience with design and video editing tools (plus)
• •Organizational skills and strong team spirit

Tasks

• •Implement omnichannel campaigns for exhibitors and visitors
• •Focus on B2B and retail marketing strategies
• •Support exhibitor acquisition and commercial marketing
• •Manage CRM, digital, and owned channels
• •Develop targeting, segmentation, and personalization approaches
• •Optimize website performance, leads, and conversions
• •Coordinate internal teams and external partners
• •Improve campaign logic and customer journeys

Tools & Technologies

Benefits