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YOYoshi en Tea

Influencer Marketing & Partnerships Lead - Yoshi en(m/w/x)

Berlin
Full-timeOn-siteSenior

Scaling influencer marketing for a tea brand, identifying top-tier collaborators and coordinating with sales. Deep knowledge of the DACH influencer ecosystem required. 28 days PTO, Christmas break, and Urban Sports Club membership.

Requirements

  • Deep knowledge of DACH influencer ecosystem
  • Proven success building influencer relationships
  • Proven success executing impactful campaigns
  • Experience managing a direct report
  • Results-driven and hands-on approach
  • Thrives in startup environments
  • Skilled negotiator for influencer partnerships
  • Ensures mutually beneficial influencer outcomes
  • Budget-conscious negotiation
  • Analytical and data-savvy decision-making
  • Uses metrics to measure success
  • Optimizes campaigns using data
  • Creative big-picture thinking
  • Attention to detail
  • Ability to juggle multiple projects
  • Passionate networker
  • Enjoys building connections
  • Enjoys attending events to expand reach
  • Passion for tea and tea culture
  • Native or C1-Level German
  • Fluent English
  • Minimum four days a week in Berlin office

Tasks

  • Scale influencer marketing strategy for Yoshi en
  • Identify and collaborate with top-tier influencers
  • Coordinate with Sunday Natural Influencer Marketing and Sales Teams
  • Oversee influencer partnership processes
  • Lead and mentor Junior Influencer Marketing Specialist
  • Plan and execute influencer events
  • Define strategic plan for new skincare brand
  • Develop creative strategies for new vertical
  • Stay informed on industry trends and developments
  • Track and analyze campaign performance
  • Negotiate influencer deals to maximize ROI
  • Brainstorm innovative marketing ideas

Work Experience

  • approx. 4 - 6 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • GermanNative
  • EnglishBusiness Fluent

Benefits

Corporate Discounts

  • Product discount
  • Discounts on brands (Flaconi, Bosch, Apple, Expedia)

More Vacation Days

  • 28 days paid time off
  • Up to 5 days off between Christmas and New Year

Healthcare & Fitness

  • Urban Sports Club membership

Company Bike

  • Swapfiets bike rental

Public Transport Subsidies

  • Subsidy for BVG ticket

Startup Environment

  • Ownership and room for initiatives
  • Opportunity to implement ideas

Other Benefits

  • Opportunity to contribute expertise

Modern Office

  • Inviting office spaces

Snacks & Drinks

  • Organic teas
  • Tea parties

Team Events

  • Office parties
  • Christmas feasts
  • Summer feasts
  • Influencer events
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Yoshi en Tea and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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