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Head of Product Marketing(m/w/x)
SaaS B2B marketing and community building for complex supply chain technology. 10+ years B2B SaaS experience in product marketing or product management required. Up to 20 days remote work per year from any EU country.
Requirements
- 10+ years B2B SaaS experience in product/solution marketing or product management
- Experience in data integration, supply chain, logistics, or enterprise software
- Proven track record in GTM strategy, launches, and commercial impact
- Experience building scalable enablement programs
- Strong data-driven mindset using analytics and experimentation
- Exceptional communication and storytelling skills with senior stakeholders
- Fluent English
- Strong German language skills (plus)
- Encouragement to apply even if not meeting all qualifications
Tasks
- Lead the Product Marketing and Sales Enablement Team
- Develop end-to-end product marketing strategy
- Shape product positioning and portfolio narrative
- Create compelling value propositions for non-technical professionals
- Drive go-to-market and launch excellence
- Package and plan integrated product launches
- Optimize website and content strategy
- Continuously improve based on data
- Enable sales and partners
- Craft customer success stories
- Gather and analyze market and competitive intelligence
- Build a high-performing Product Marketing & Enablement team
- Collaborate with Sales, Product, and Customer Success
- Simplify complex products for broader understanding
- Champion a test-and-learn, data-driven culture
- Mentor and develop high-performing teams
- Serve as a trusted thought partner to leadership
Work Experience
- 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Fluent
- German – Basic
Benefits
Workation & Sabbatical
- Up to 20 days remote work per year from any EU country
Flexible Working
- Flexible work from home
Modern Office
- Modern office with lake view
Free or Subsidized Food
- Subsidised lunches
Learning & Development
- Personal learning and development budget
More Vacation Days
- 30 vacation days per year
- 2 additional paid days off on Christmas Eve and New Year's Eve
Company Bike
- Bike leasing
Team Events
- Team evenings every Thursday
Retirement Plans
- Company pension plan
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Head of Product Marketing(m/w/x)
SaaS B2B marketing and community building for complex supply chain technology. 10+ years B2B SaaS experience in product marketing or product management required. Up to 20 days remote work per year from any EU country.
Requirements
- 10+ years B2B SaaS experience in product/solution marketing or product management
- Experience in data integration, supply chain, logistics, or enterprise software
- Proven track record in GTM strategy, launches, and commercial impact
- Experience building scalable enablement programs
- Strong data-driven mindset using analytics and experimentation
- Exceptional communication and storytelling skills with senior stakeholders
- Fluent English
- Strong German language skills (plus)
- Encouragement to apply even if not meeting all qualifications
Tasks
- Lead the Product Marketing and Sales Enablement Team
- Develop end-to-end product marketing strategy
- Shape product positioning and portfolio narrative
- Create compelling value propositions for non-technical professionals
- Drive go-to-market and launch excellence
- Package and plan integrated product launches
- Optimize website and content strategy
- Continuously improve based on data
- Enable sales and partners
- Craft customer success stories
- Gather and analyze market and competitive intelligence
- Build a high-performing Product Marketing & Enablement team
- Collaborate with Sales, Product, and Customer Success
- Simplify complex products for broader understanding
- Champion a test-and-learn, data-driven culture
- Mentor and develop high-performing teams
- Serve as a trusted thought partner to leadership
Work Experience
- 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Fluent
- German – Basic
Benefits
Workation & Sabbatical
- Up to 20 days remote work per year from any EU country
Flexible Working
- Flexible work from home
Modern Office
- Modern office with lake view
Free or Subsidized Food
- Subsidised lunches
Learning & Development
- Personal learning and development budget
More Vacation Days
- 30 vacation days per year
- 2 additional paid days off on Christmas Eve and New Year's Eve
Company Bike
- Bike leasing
Team Events
- Team evenings every Thursday
Retirement Plans
- Company pension plan
About the Company
Lobster DATA GmbH
Industry
Logistics
Description
Lobster is a pioneering no-code software company that enables organisations to unlock the full potential of their data.
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