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YEYepoda

Head of Performance Marketing(m/w/x)

Berlin
Full-timeWith Home OfficeSenior
AI/ML

Global performance strategy for Korean skincare products, driving acquisition and building testing frameworks. Proven track record scaling paid media and leading international teams required. Employee discounts, Urban Sports membership.

Requirements

  • Experience in performance marketing or acquisition
  • Expertise in paid social and search
  • Track record of scaling paid media
  • Analytical skills in experimentation and attribution
  • Ability to lead international marketing teams
  • Commercial mindset regarding retention and LTV
  • Experience managing large budgets
  • Experience working across international markets
  • Fluency in English

Tasks

  • Own the global performance marketing strategy across all paid channels
  • Lead the planning and optimization of performance campaigns
  • Drive efficient customer acquisition and maximize return on ad spend
  • Manage media budgets, pacing, and bidding strategies across markets
  • Build rigorous testing frameworks for creatives and audiences
  • Partner with CRM and Brand teams to align acquisition with customer value
  • Translate performance insights into actionable creative and growth strategies
  • Lead and develop a high-performing global marketing team
  • Foster a culture of experimentation and continuous improvement
  • Monitor platform and algorithm changes to maintain best-in-class performance
  • Manage the paid customer journey from prospecting to retargeting

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • Meta
  • Google
  • TikTok
  • Pinterest

Benefits

Corporate Discounts

  • Employee discounts

Healthcare & Fitness

  • Urban Sports membership package

Informal Culture

  • Inclusive workplace
  • International team
  • Flat hierarchies
  • Trust by default

Other Benefits

  • Equal employment opportunities
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Yepoda and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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