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AGAgile Robots

Head of Marketing(m/w/x)

München
Full-timeOn-siteSenior
AI/ML

Establishing thought leadership in AI and robotics through content, global exhibitions, and executive presence. 8+ years B2B marketing for high-tech products, including leadership roles, required. 100€ net monthly allowance, mobility benefits, and learning support.

Requirements

  • Bachelor's or Master's degree in Marketing, Business, Communications, or related field
  • At least 8 years B2B marketing experience for high-end tech products
  • At least 5 years experience in leading roles
  • Experience from in-house and agency perspective
  • Multilingual skills, especially Chinese
  • Fluency in German and English
  • Strategic thinking ability
  • Solid understanding of robotics, AI, automation, or related technologies
  • Leadership and team management ability
  • Strong digital marketing platforms, tools, and analytics knowledge
  • Analytical skills for data interpretation
  • Brand management experience in global markets
  • Excellent written and verbal communication skills
  • Cross-functional collaboration ability
  • Strong project management skills
  • Creativity and innovation ability
  • Familiarity with global markets, especially Europe and Asia
  • Experience working in a multinational company
  • Willingness to travel up to 30%

Tasks

  • Oversee content creation, including case studies, white papers, and webinars
  • Establish company as thought leader in AI and robotics
  • Lead global exhibitions, trade fairs, and conferences
  • Manage speaker strategy and executive presence at industry events
  • Oversee showroom design, equipment, and experience strategy
  • Lead global product launches and opening ceremonies
  • Ensure impactful brand presence across physical touchpoints
  • Define and refine company's brand identity
  • Ensure brand consistency across all channels
  • Position Agile Robots as leader in AI-driven robotics solutions
  • Manage online marketing initiatives, including GEO, SEO, SEM, and email campaigns
  • Analyze performance metrics to optimize campaign results
  • Conduct market research to understand trends, customer needs, and competitors
  • Adjust marketing strategies based on research insights
  • Improve product-market fit using market research
  • Lead marketing team and foster collaborative environment
  • Manage external agencies and vendors
  • Ensure smooth execution of marketing initiatives
  • Expand marketing efforts to new markets, including US and Asia Pacific
  • Collaborate with product development teams on messaging and positioning
  • Develop go-to-market strategies for new products and solutions
  • Collaborate with internal marketing teams

Work Experience

  • 8 years

Education

  • Bachelor's degree

Languages

  • ChineseBasic
  • GermanBusiness Fluent
  • EnglishBusiness Fluent

Tools & Technologies

  • GEO
  • SEO
  • SEM
  • social media
  • email marketing
  • content marketing

Benefits

Healthcare & Fitness

  • Health coverage

Parking & Commuter Benefits

  • Mobility benefits

Learning & Development

  • Learning support

Additional Allowances

  • 100€ net monthly allowance

Modern Office

  • Modern office facilities

Startup Environment

  • Rooftop terrace

Snacks & Drinks

  • Free drinks and fruits

Team Events

  • Company events
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Agile Robots and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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