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YE
Yepoda
last mo.

Head of CRM(m/w/x)

Berlin
Full-timeWith Home OfficeSenior
AI/ML
Data Science

Description

As the Head of CRM, you will focus on maximizing customer lifetime value and retention by leading CRM strategies and lifecycle marketing. This role involves collaborating with various teams to enhance customer engagement and drive loyalty across all markets.

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Requirements

  • •Extensive experience in CRM, lifecycle, retention or loyalty within high-growth e-commerce or omnichannel business
  • •Proven hands-on leadership of large-scale email, SMS and WhatsApp programs
  • •Strong track record of building CRM as a revenue- and LTV-driving channel
  • •Deep understanding of segmentation, personalisation, customer journeys and lifecycle strategy
  • •Proven experience driving automation, cohort-based strategies and advanced personalisation at scale
  • •Confident ownership of key CRM and retention metrics
  • •Highly analytical and structured with strong experience in testing and optimisation
  • •Experienced in leading and scaling international CRM teams
  • •Excellent communicator with strong cross-functional collaboration skills
  • •Hands-on experience with CRM and analytics tools such as GA4
  • •Deep, hands-on experience with Klaviyo, including complex lifecycle setups
  • •Fluency in English; an additional European language is a strong plus
  • •US market experience is a strong plus

Education

Bachelor's degree
OR
Master's degree

Work Experience

approx. 4 - 6 years

Tasks

  • •Own Yepoda’s global CRM strategy
  • •Drive retention, loyalty, and repeat purchases
  • •Lead global CRM execution across email, text, and WhatsApp
  • •Implement best-in-class segmentation and personalization
  • •Drive AI-powered personalization efforts
  • •Build and scale lifecycle programs for onboarding and post-purchase
  • •Establish ownership of retention and CRM performance
  • •Own and evolve loyalty strategies for long-term engagement
  • •Partner with Performance Marketing, Brand, Product, Analytics, and Customer Care
  • •Build and lead a high-performing global CRM team
  • •Champion a customer-first mindset across the organization

Tools & Technologies

CRMGA4Klaviyo

Languages

English – Business Fluent

Benefits

Flexible Working

  • •Hybrid working

Informal Culture

  • •Dog-friendly office

Snacks & Drinks

  • •Free drinks and snacks

Corporate Discounts

  • •Employee discounts

Healthcare & Fitness

  • •Urban Sports membership
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Yepoda and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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