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Sobi
12d ago

Global Omnichannel Customer Engagement Lead(m/w/x)

München
Full-timeOn-siteExperienced

Description

You will drive global brand growth by designing seamless omnichannel journeys for healthcare professionals, blending strategic planning with hands-on digital execution in a dynamic matrix environment.

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Requirements

  • •Experience in email marketing and webinars
  • •University degree in relevant field
  • •Regional or global digital pharmaceutical experience
  • •Commercial experience in sales or marketing
  • •Desirable experience in Cardiometabolic disorders
  • •Proficiency with CRM ecosystems
  • •Strong data and analytics skills
  • •Desirable experience in data flows
  • •Experience in marketing automation
  • •Ability to communicate complex strategies
  • •Cross-cultural leadership and teamwork skills
  • •Multi stakeholder project management experience
  • •Flexibility and change management ability
  • •Fluency in written and spoken English
  • •Desirable additional European language skill

Education

Bachelor's degree

Work Experience

approx. 1 - 4 years

Tasks

  • •Develop omnichannel plans aligned with brand strategy
  • •Advise on campaign execution across global markets
  • •Provide best practice guidance to regional affiliates
  • •Collaborate cross-functionally to create personalized customer journeys
  • •Establish impactful KPIs to track brand performance
  • •Create omnichannel playbooks, training, and governance resources
  • •Champion customer engagement as a subject matter expert
  • •Build digital content with consistent cross-channel messaging
  • •Support brand teams with non-personal channel communication
  • •Enhance and evolve the company's HCP portal
  • •Co-create channel capabilities with global and affiliate colleagues
  • •Monitor campaigns and suggest performance enhancements
  • •Assist in developing the regional digital roadmap
  • •Assess future trends to accelerate engagement capabilities
  • •Ensure compliance with ethical standards and local regulations

Tools & Technologies

VeevaQlickPower BICRM ecosystems

Languages

English – Business Fluent

Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Sobi and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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