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Full Funnel Media Planner (Paid Media Specialist)(m/w/x)
Planning and executing full-funnel paid media campaigns across digital and (D)OOH channels at a global fashion retailer. Hands-on experience in full-funnel media planning and execution required. Global 25% employee discount, company pension scheme.
Requirements
- Extensive professional experience in media planning
- Hands-on experience in full-funnel media planning and execution
- Clear understanding of multi-touchpoint media campaign strategies
- Experience working with external agencies
- Knowledge of key media channels including digital and (D)OOH
- Good understanding of performance metrics and brand KPIs
- Strong analytical skills and data-driven approach
- Proven ability to manage and optimize full-funnel media budgets
- Tactical experience in driving brand and customer growth
- Structured and business-minded approach
- Strong communication and collaboration skills
- Comfortable balancing hands-on media planning and execution
- Curiosity and motivation for delivering measurable impact
Tasks
- Plan and execute paid media campaigns
- Align campaigns with market strategy, goals, and budget
- Focus on awareness and consideration media
- Connect strategies to conversion activities
- Optimize paid media campaigns across multiple channels
- Steer agency partners for correct setup and performance
- Manage digital media channels like CTV, DOOH, and paid social
- Oversee offline media channels including radio and OOH
- Orchestrate media activations across channels and funnel stages
- Ensure consistent messaging and optimal touchpoint sequences
- Collaborate with agency partners on priorities and execution quality
- Monitor campaign performance and identify optimization opportunities
- Apply learnings to ongoing and future activations
- Contribute to media planning quality and operational excellence
- Enhance performance transparency and team collaboration
Work Experience
- approx. 4 - 6 years
Education
- Vocational certificationOR
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Benefits
Corporate Discounts
- Global employee discount of 25%
- Corporate benefits with special conditions
Retirement Plans
- Company pension scheme
Mental Health Support
- Employee assistance program
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Full Funnel Media Planner (Paid Media Specialist)(m/w/x)
Planning and executing full-funnel paid media campaigns across digital and (D)OOH channels at a global fashion retailer. Hands-on experience in full-funnel media planning and execution required. Global 25% employee discount, company pension scheme.
Requirements
- Extensive professional experience in media planning
- Hands-on experience in full-funnel media planning and execution
- Clear understanding of multi-touchpoint media campaign strategies
- Experience working with external agencies
- Knowledge of key media channels including digital and (D)OOH
- Good understanding of performance metrics and brand KPIs
- Strong analytical skills and data-driven approach
- Proven ability to manage and optimize full-funnel media budgets
- Tactical experience in driving brand and customer growth
- Structured and business-minded approach
- Strong communication and collaboration skills
- Comfortable balancing hands-on media planning and execution
- Curiosity and motivation for delivering measurable impact
Tasks
- Plan and execute paid media campaigns
- Align campaigns with market strategy, goals, and budget
- Focus on awareness and consideration media
- Connect strategies to conversion activities
- Optimize paid media campaigns across multiple channels
- Steer agency partners for correct setup and performance
- Manage digital media channels like CTV, DOOH, and paid social
- Oversee offline media channels including radio and OOH
- Orchestrate media activations across channels and funnel stages
- Ensure consistent messaging and optimal touchpoint sequences
- Collaborate with agency partners on priorities and execution quality
- Monitor campaign performance and identify optimization opportunities
- Apply learnings to ongoing and future activations
- Contribute to media planning quality and operational excellence
- Enhance performance transparency and team collaboration
Work Experience
- approx. 4 - 6 years
Education
- Vocational certificationOR
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Benefits
Corporate Discounts
- Global employee discount of 25%
- Corporate benefits with special conditions
Retirement Plans
- Company pension scheme
Mental Health Support
- Employee assistance program
About the Company
H&M Group
Industry
Fashion
Description
Die H&M Group ist ein global agierendes Unternehmen mit starken Modemarken und innovativen Geschäftszweigen.
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