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H&H&M Group

Full Funnel Media Planner (Paid Media Specialist)(m/w/x)

Berlin
Full-timeWith Home OfficeSenior

Planning and executing full-funnel paid media campaigns across digital and (D)OOH channels at a global fashion retailer. Hands-on experience in full-funnel media planning and execution required. Global 25% employee discount, company pension scheme.

Requirements

  • Extensive professional experience in media planning
  • Hands-on experience in full-funnel media planning and execution
  • Clear understanding of multi-touchpoint media campaign strategies
  • Experience working with external agencies
  • Knowledge of key media channels including digital and (D)OOH
  • Good understanding of performance metrics and brand KPIs
  • Strong analytical skills and data-driven approach
  • Proven ability to manage and optimize full-funnel media budgets
  • Tactical experience in driving brand and customer growth
  • Structured and business-minded approach
  • Strong communication and collaboration skills
  • Comfortable balancing hands-on media planning and execution
  • Curiosity and motivation for delivering measurable impact

Tasks

  • Plan and execute paid media campaigns
  • Align campaigns with market strategy, goals, and budget
  • Focus on awareness and consideration media
  • Connect strategies to conversion activities
  • Optimize paid media campaigns across multiple channels
  • Steer agency partners for correct setup and performance
  • Manage digital media channels like CTV, DOOH, and paid social
  • Oversee offline media channels including radio and OOH
  • Orchestrate media activations across channels and funnel stages
  • Ensure consistent messaging and optimal touchpoint sequences
  • Collaborate with agency partners on priorities and execution quality
  • Monitor campaign performance and identify optimization opportunities
  • Apply learnings to ongoing and future activations
  • Contribute to media planning quality and operational excellence
  • Enhance performance transparency and team collaboration

Work Experience

  • approx. 4 - 6 years

Education

  • Vocational certificationOR
  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Benefits

Corporate Discounts

  • Global employee discount of 25%
  • Corporate benefits with special conditions

Retirement Plans

  • Company pension scheme

Mental Health Support

  • Employee assistance program
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of H&M Group and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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