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Senior Media Manager(m/w/x)
Leading performance campaigns across TV, OOH, Radio, and digital for a digital automotive platform. 5+ years managing campaigns with SQL or BigQuery experience required. 30 days vacation, dedicated education budget.
Requirements
- 5+ years of experience in managing and scaling marketing campaigns
- Exceptional analytical skills and strategic, data-driven approach
- Proficiency in Excel and experience with SQL or BigQuery
- Demonstrated leadership abilities and attention to detail
- Extensive experience in managing agency and media supplier relationships
- Outstanding communication and presentation skills
- Fluency in an additional European language, especially German, Spanish, Swedish, or Portuguese
- High motivation, adaptability, and commitment to innovation
- Expertise in programmatic media buying and shaping creative strategy
Tasks
- Lead planning and execution of performance-driven campaigns
- Optimize campaigns across TV, OOH, Radio, and digital channels
- Develop measurement and attribution frameworks for marketing initiatives
- Analyze campaign performance using KPIs and business data
- Identify growth opportunities with advanced analytics tools
- Manage and allocate budgets across channels for customer acquisition
- Build data-backed business cases for brand initiatives
- Cultivate relationships with media partners and stakeholders
- Negotiate TV pricing and manage agency relationships
- Collaborate with creative teams to inspire impactful campaign concepts
- Identify and scale new offline and online channels for growth
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Native
- German – Basic
- Spanish – Basic
- Swedish – Basic
- Portuguese – Basic
Tools & Technologies
- Excel
- SQL
- BigQuery
Benefits
Flexible Working
- Working-from-home options
- Flexible working hours
More Vacation Days
- 30 days of vacation
Additional Allowances
- Dedicated education budget
Corporate Discounts
- Discounts on well-known brands
Other Benefits
- Special offers on used cars
Mental Health Support
- Free access to Headspace
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Senior Media Manager(m/w/x)
Leading performance campaigns across TV, OOH, Radio, and digital for a digital automotive platform. 5+ years managing campaigns with SQL or BigQuery experience required. 30 days vacation, dedicated education budget.
Requirements
- 5+ years of experience in managing and scaling marketing campaigns
- Exceptional analytical skills and strategic, data-driven approach
- Proficiency in Excel and experience with SQL or BigQuery
- Demonstrated leadership abilities and attention to detail
- Extensive experience in managing agency and media supplier relationships
- Outstanding communication and presentation skills
- Fluency in an additional European language, especially German, Spanish, Swedish, or Portuguese
- High motivation, adaptability, and commitment to innovation
- Expertise in programmatic media buying and shaping creative strategy
Tasks
- Lead planning and execution of performance-driven campaigns
- Optimize campaigns across TV, OOH, Radio, and digital channels
- Develop measurement and attribution frameworks for marketing initiatives
- Analyze campaign performance using KPIs and business data
- Identify growth opportunities with advanced analytics tools
- Manage and allocate budgets across channels for customer acquisition
- Build data-backed business cases for brand initiatives
- Cultivate relationships with media partners and stakeholders
- Negotiate TV pricing and manage agency relationships
- Collaborate with creative teams to inspire impactful campaign concepts
- Identify and scale new offline and online channels for growth
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Native
- German – Basic
- Spanish – Basic
- Swedish – Basic
- Portuguese – Basic
Tools & Technologies
- Excel
- SQL
- BigQuery
Benefits
Flexible Working
- Working-from-home options
- Flexible working hours
More Vacation Days
- 30 days of vacation
Additional Allowances
- Dedicated education budget
Corporate Discounts
- Discounts on well-known brands
Other Benefits
- Special offers on used cars
Mental Health Support
- Free access to Headspace
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
AUTO1 Group
Industry
Automotive
Description
AUTO1 Group ist Europas führende digitale Automobilplattform. Als dynamisches Tech-Unternehmen revolutionieren wir mit unseren Marken wirkaufendeinauto.de, AUTO1.com und Autohero die Automobilbranche.
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