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Field Marketing Manager – Manufacturing/Automotive(m/w/x)

München
Full-timeOn-siteExperienced
AI/ML
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Developing industry marketing strategy for AI-enhanced cloud platform in B2B technology. Several years of field marketing experience required. Up to 20% travel within DACH/CEE.

Requirements

  • Collaboration across internal and external stakeholders
  • Bachelor or Master’s degree in business with Marketing focus or equivalent practical experience
  • Several years of field marketing experience in B2B technology
  • Exceptional communication skills in German and English
  • Ability to travel within DACH/CEE (up to 20%)
  • Familiarity using AI, MSFT 360, BI tools, CRM, Tableau, digital marketing tools
  • Comfortable working with geographically dispersed colleagues
  • Strategic and creative mind for field marketing and international business
  • Experience in regional marketing, marketing operations, localisation processes, and collaborating with teams

Tasks

  • Develop and implement industry marketing strategy
  • Create targeted campaigns to drive demand
  • Define marketing mix to meet pipeline goals
  • Align solution marketing strategy with sales
  • Execute targeted marketing plans to accelerate deals
  • Work cross-functionally with regional sales and central EMEA teams
  • Deliver demand generation and progression campaigns
  • Expert in B2B marketing tactics and campaign creation
  • Manage end-to-end event activities
  • Negotiate event contracts and manage vendors
  • Create and manage marketing campaigns
  • Track lead follow-up and qualification
  • Monitor and report on campaign effectiveness and ROI
  • Grow database of public customer references
  • Evaluate marketing opportunities with third-party vendors
  • Manage marketing budget and track spend
  • Contribute to additional tasks and projects

Work Experience

  • approx. 1 - 4 years

Education

  • Master's degree

Languages

  • German – Business Fluent
  • English – Business Fluent

Tools & Technologies

  • AI
  • MSFT 360
  • BI tools
  • CRM
  • Tableau
  • digital marketing tools
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of ServiceNow and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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