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Esports Marketing Manager(m/w/x)
Developing activations for digital assets and in-game items within franchised game titles at a global esports brand. Strong understanding of the esports landscape and virtual economies required. Fnatic shop staff discount.
Requirements
- Proven experience in developing impactful campaigns for youth-centric, consumer or gaming brands
- Strong understanding of the esports landscape and virtual economies
- Experience working in a global context, nuancing campaigns for different international markets
- Creative flair balanced with ability to deliver
- Data-driven and ROI-focused mindset
- Excellent project management and communication skills
- Resourcefulness and flexibility
- Excellent written and spoken English; other languages a plus
Tasks
- Design and execute integrated marketing campaigns for franchised game titles
- Build strong relationships with game publishers
- Develop activations for digital assets and in-game items
- Launch products and manage brand activities
- Ensure marketing activations align with Fnatic's brand promise
- Collaborate with internal teams for storytelling and asset creation
- Manage CRM and product marketing initiatives for digital drops
- Oversee paid social media campaigns
- Lead campaign measurement and track KPIs
- Forecast ROI and manage marketing spend
- Monitor fan sentiment and youth culture trends
- Perform post-campaign analysis to gather insights
- Support global campaign roll-outs tailored for different markets
- Brief and liaise with external agencies for campaigns
- Collaborate with Legal on marketing regulations
- Lead ad-hoc marketing projects as defined by your manager
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Benefits
Mental Health Support
- Employee Assistance Programme
Generous Parental Leave
- Enhanced parental leave policy
Learning & Development
- Self-development book requests
Corporate Discounts
- Fnatic shop staff discount
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Esports Marketing Manager(m/w/x)
Developing activations for digital assets and in-game items within franchised game titles at a global esports brand. Strong understanding of the esports landscape and virtual economies required. Fnatic shop staff discount.
Requirements
- Proven experience in developing impactful campaigns for youth-centric, consumer or gaming brands
- Strong understanding of the esports landscape and virtual economies
- Experience working in a global context, nuancing campaigns for different international markets
- Creative flair balanced with ability to deliver
- Data-driven and ROI-focused mindset
- Excellent project management and communication skills
- Resourcefulness and flexibility
- Excellent written and spoken English; other languages a plus
Tasks
- Design and execute integrated marketing campaigns for franchised game titles
- Build strong relationships with game publishers
- Develop activations for digital assets and in-game items
- Launch products and manage brand activities
- Ensure marketing activations align with Fnatic's brand promise
- Collaborate with internal teams for storytelling and asset creation
- Manage CRM and product marketing initiatives for digital drops
- Oversee paid social media campaigns
- Lead campaign measurement and track KPIs
- Forecast ROI and manage marketing spend
- Monitor fan sentiment and youth culture trends
- Perform post-campaign analysis to gather insights
- Support global campaign roll-outs tailored for different markets
- Brief and liaise with external agencies for campaigns
- Collaborate with Legal on marketing regulations
- Lead ad-hoc marketing projects as defined by your manager
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Benefits
Mental Health Support
- Employee Assistance Programme
Generous Parental Leave
- Enhanced parental leave policy
Learning & Development
- Self-development book requests
Corporate Discounts
- Fnatic shop staff discount
About the Company
Fnatic
Industry
Entertainment
Description
Fnatic is a global esports performance brand focused on amplifying gamers and creators, delivering content and experiences worldwide.
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