Skip to content
New Job?Nejo!

Your personal AI career agent

FNFnatic

Esports Marketing Manager(m/w/x)

Berlin
Full-timeWith Home OfficeExperienced

Developing activations for digital assets and in-game items within franchised game titles at a global esports brand. Strong understanding of the esports landscape and virtual economies required. Fnatic shop staff discount.

Requirements

  • Proven experience in developing impactful campaigns for youth-centric, consumer or gaming brands
  • Strong understanding of the esports landscape and virtual economies
  • Experience working in a global context, nuancing campaigns for different international markets
  • Creative flair balanced with ability to deliver
  • Data-driven and ROI-focused mindset
  • Excellent project management and communication skills
  • Resourcefulness and flexibility
  • Excellent written and spoken English; other languages a plus

Tasks

  • Design and execute integrated marketing campaigns for franchised game titles
  • Build strong relationships with game publishers
  • Develop activations for digital assets and in-game items
  • Launch products and manage brand activities
  • Ensure marketing activations align with Fnatic's brand promise
  • Collaborate with internal teams for storytelling and asset creation
  • Manage CRM and product marketing initiatives for digital drops
  • Oversee paid social media campaigns
  • Lead campaign measurement and track KPIs
  • Forecast ROI and manage marketing spend
  • Monitor fan sentiment and youth culture trends
  • Perform post-campaign analysis to gather insights
  • Support global campaign roll-outs tailored for different markets
  • Brief and liaise with external agencies for campaigns
  • Collaborate with Legal on marketing regulations
  • Lead ad-hoc marketing projects as defined by your manager

Work Experience

  • approx. 1 - 4 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Benefits

Mental Health Support

  • Employee Assistance Programme

Generous Parental Leave

  • Enhanced parental leave policy

Learning & Development

  • Self-development book requests

Corporate Discounts

  • Fnatic shop staff discount
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Fnatic and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

  • Warner Music Inc

    Manager, Editorial Marketing Strategy, EMEA(m/w/x)

    Full-timeWith HomeofficeExperienced
    Berlin
  • Parloa

    EMEA Field Marketing Manager(m/w/x)

    Full-timeWith HomeofficeExperienced
    Berlin
  • PayPal Limited, German Branch (Niederlassung)

    Marketing Manager(m/w/x)

    Full-timeWith HomeofficeSenior
    Berlin
  • Media Pioneer Publishing AG

    Senior Marketing Manager(m/w/x)

    Full-timeWith HomeofficeManagement
    Berlin
  • Riot Games

    Account Management Executive(m/w/x)

    Full-timeWith HomeofficeExperienced
    Berlin
View all 100+ similar jobs

Nejo is an AI – results may be incomplete or contain mistakes