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ALAlfa Laval Mid Europe GmbH

eBusiness Marketing Manager(m/w/x)

Hamburg
Full-timeOn-siteExperienced

Driving eBusiness marketing strategy for energy, food, water, and shipping sectors in Northern Europe. High expertise with CMS, CRM, marketing automation, SEO/SEA, analytics, eCommerce platforms, EDI, and Customer Portal tools required. Hybrid work, 4-week workation option.

Requirements

  • University degree in marketing, business, or related field
  • Proven digital marketing and eCommerce experience
  • High expertise with CMS, CRM, marketing automation, SEO/SEA, analytics, eCommerce platforms, EDI, Customer Portal tools
  • Strong analytical skills for data insights
  • Cross-functional work and initiative drive
  • Experience with international teams and stakeholders
  • Excellent English communication skills
  • Advantageous Northern European languages
  • Quarterly travel within cluster (Germany, Nordics)
  • Willingness to travel quarterly within cluster

Tasks

  • Drive eBusiness marketing strategy for Northern Europe
  • Accelerate digital ecosystem adoption and usage
  • Increase traffic and online buying customers
  • Enhance customer experience
  • Develop and implement cluster eBusiness marketing strategy
  • Promote eCommerce offering to customers and partners
  • Execute targeted digital marketing activities
  • Co-create relevant content with Excellence Areas and GSS Marketing
  • Support personalized cross-selling and upselling
  • Monitor, analyze, and report eBusiness performance
  • Recommend actions for continuous improvement
  • Enhance end-to-end customer journey
  • Gather insights for platform and process improvements
  • Maintain and optimize digital product catalogue
  • Support GSS Online Sales roadmap execution
  • Train internal teams and external users
  • Ensure GDPR and digital governance compliance
  • Manage allocated budgets
  • Report on ROI for eBusiness initiatives

Work Experience

  • approx. 1 - 4 years

Education

  • Bachelor's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • CMS
  • CRM
  • marketing automation
  • SEO/SEA
  • analytics
  • eCommerce platforms
  • EDI
  • Customer Portal tools
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Alfa Laval Mid Europe GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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