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eBusiness Marketing Manager(m/w/x)
Driving eBusiness marketing strategy for energy, food, water, and shipping sectors in Northern Europe. High expertise with CMS, CRM, marketing automation, SEO/SEA, analytics, eCommerce platforms, EDI, and Customer Portal tools required. Hybrid work, 4-week workation option.
Requirements
- University degree in marketing, business, or related field
- Proven digital marketing and eCommerce experience
- High expertise with CMS, CRM, marketing automation, SEO/SEA, analytics, eCommerce platforms, EDI, Customer Portal tools
- Strong analytical skills for data insights
- Cross-functional work and initiative drive
- Experience with international teams and stakeholders
- Excellent English communication skills
- Advantageous Northern European languages
- Quarterly travel within cluster (Germany, Nordics)
- Willingness to travel quarterly within cluster
Tasks
- Drive eBusiness marketing strategy for Northern Europe
- Accelerate digital ecosystem adoption and usage
- Increase traffic and online buying customers
- Enhance customer experience
- Develop and implement cluster eBusiness marketing strategy
- Promote eCommerce offering to customers and partners
- Execute targeted digital marketing activities
- Co-create relevant content with Excellence Areas and GSS Marketing
- Support personalized cross-selling and upselling
- Monitor, analyze, and report eBusiness performance
- Recommend actions for continuous improvement
- Enhance end-to-end customer journey
- Gather insights for platform and process improvements
- Maintain and optimize digital product catalogue
- Support GSS Online Sales roadmap execution
- Train internal teams and external users
- Ensure GDPR and digital governance compliance
- Manage allocated budgets
- Report on ROI for eBusiness initiatives
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
Tools & Technologies
- CMS
- CRM
- marketing automation
- SEO/SEA
- analytics
- eCommerce platforms
- EDI
- Customer Portal tools
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eBusiness Marketing Manager(m/w/x)
Driving eBusiness marketing strategy for energy, food, water, and shipping sectors in Northern Europe. High expertise with CMS, CRM, marketing automation, SEO/SEA, analytics, eCommerce platforms, EDI, and Customer Portal tools required. Hybrid work, 4-week workation option.
Requirements
- University degree in marketing, business, or related field
- Proven digital marketing and eCommerce experience
- High expertise with CMS, CRM, marketing automation, SEO/SEA, analytics, eCommerce platforms, EDI, Customer Portal tools
- Strong analytical skills for data insights
- Cross-functional work and initiative drive
- Experience with international teams and stakeholders
- Excellent English communication skills
- Advantageous Northern European languages
- Quarterly travel within cluster (Germany, Nordics)
- Willingness to travel quarterly within cluster
Tasks
- Drive eBusiness marketing strategy for Northern Europe
- Accelerate digital ecosystem adoption and usage
- Increase traffic and online buying customers
- Enhance customer experience
- Develop and implement cluster eBusiness marketing strategy
- Promote eCommerce offering to customers and partners
- Execute targeted digital marketing activities
- Co-create relevant content with Excellence Areas and GSS Marketing
- Support personalized cross-selling and upselling
- Monitor, analyze, and report eBusiness performance
- Recommend actions for continuous improvement
- Enhance end-to-end customer journey
- Gather insights for platform and process improvements
- Maintain and optimize digital product catalogue
- Support GSS Online Sales roadmap execution
- Train internal teams and external users
- Ensure GDPR and digital governance compliance
- Manage allocated budgets
- Report on ROI for eBusiness initiatives
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
Tools & Technologies
- CMS
- CRM
- marketing automation
- SEO/SEA
- analytics
- eCommerce platforms
- EDI
- Customer Portal tools
About the Company
Alfa Laval Mid Europe GmbH
Industry
Engineering
Description
Das Unternehmen leistet Pionierarbeit für Lösungen in den Bereichen Energie, Ernährung, Wasser und Schifffahrt und setzt auf Nachhaltigkeit und Innovation.
Not a perfect match?
- PA Solutions
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