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Delivery Hero
3mo ago

Director, User Acquistion(m/w/x)

Berlin
Full-timeOn-siteSenior
AI/ML
Data Science

Description

As the Director of User Acquisition, you will drive growth for Foodpanda, Yemeksepeti, and Foodora by leading a talented team, optimizing marketing strategies, and collaborating across functions to maximize user acquisition and budget efficiency.

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Requirements

  • •10+ years of experience in performance marketing roles
  • •3+ years experience in non-performance marketing functions
  • •5+ years in management or leadership roles
  • •Proven track record of delivering significant growth in customer acquisition and ROAS
  • •Rock-solid understanding of the performance marketing mix
  • •Strong understanding of marketing attribution models
  • •Strong ownership and accountability for campaign performance
  • •High degree of comfort modeling complex business problems
  • •Experience leading projects across global, regional, and local teams
  • •Excellent leadership skills
  • •Comfort building collaborative relationships with stakeholders
  • •Excellent communication skills with C-level executives
  • •Willingness to contribute to a positive work environment

Work Experience

10 years

Tasks

  • •Define and own the User Acquisition team's long-term strategy and OKRs
  • •Set direction for customer acquisition and winback strategies
  • •Focus on metrics like Customer Acquisition Cost (CAC), ROAS, and Incrementality
  • •Influence the Delivery Hero group’s performance marketing vision
  • •Collaborate with product and data leaders in data science and martech engineering
  • •Identify opportunities for automation to enhance marketing processes
  • •Lead and develop a high-performing team in performance marketing channels
  • •Coach individual contributors and managers to strengthen a performance-driven culture
  • •Translate global performance marketing efficiencies into market-specific strategies
  • •Oversee campaign execution for each market and performance marketing channel
  • •Elevate the effectiveness of the marketing budget for user acquisition
  • •Collaborate with internal partners like brand, design, and marketing analytics
  • •Work with global and regional growth leaders for scalable results
  • •Own the test, learn, and feedback loop with communications and design teams

Languages

English – Business Fluent

Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Delivery Hero and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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