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DEDelivery Hero

Director of BI & Marketing Analytics(m/w/x)

Berlin
Full-timeWith Home OfficeSenior

Developing BI & Marketing Analytics strategy for a global tech platform, focusing on customer lifecycle and CLV. 10+ years experience in consumer-facing tech companies required. 27 days holiday, €1000 educational budget.

Requirements

  • 10+ years progressive BI and marketing analytics experience
  • Focus on full customer lifecycle (acquisition and retention)
  • Experience in technology-driven consumer-facing companies
  • Leading and managing analyst teams
  • Excellent communication and presentation skills
  • Ability to influence stakeholders at all levels
  • Expertise in causal inference methodologies
  • Hands-on experience in incrementality testing
  • Extensive advanced statistical modeling experience
  • Experience with segmentation modelling
  • Experience with Marketing Mix Modelling (MMM)
  • Experience with attribution modelling
  • Leading large-scale BI initiatives
  • Focus on data excellence
  • Focus on infrastructure health
  • Focus on long-term scalability
  • Strong understanding of digital marketing channels
  • Strong understanding of digital marketing strategies
  • Experience with paid search
  • Experience with social media marketing
  • Experience with content marketing

Tasks

  • Develop and execute comprehensive BIMA strategy
  • Collaborate with marketing, product, and engineering teams
  • Lead and mentor a team of 20 BI and marketing analysts
  • Foster a culture of continuous learning and improvement
  • Drive strategic projects for ROI, segmentation, and CLV
  • Optimize customer acquisition, retention, and engagement
  • Analyze marketing funnel performance
  • Design and implement advanced analytical techniques
  • Measure true impact of marketing initiatives
  • Lead marketing reporting and visualization efforts
  • Develop KPI frameworks and reports
  • Measure ROI of marketing spend
  • Track evolution of customer base

Work Experience

  • 10 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Benefits

More Vacation Days

  • 27 days holiday
  • Extra holiday day on 2nd year of service
  • Extra holiday day on 3rd year of service

Additional Allowances

  • 1000 EUR Educational Budget
  • Digital meal vouchers
  • Food vouchers

Learning & Development

  • Language courses
  • Udemy Business platform access

Family Support

  • Parental support

Healthcare & Fitness

  • Health checkups
  • Gym subsidy

Mental Health Support

  • Meditation

Company Bike

  • Bicycle subsidy

Competitive Pay

  • Employee Share Purchase Plan

Workation & Sabbatical

  • Sabbatical bank

Public Transport Subsidies

  • Public transportation ticket discount

Other Benefits

  • Life & accident insurance

Retirement Plans

  • Corporate pension plan

Corporate Discounts

  • Corporate discounts
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Delivery Hero and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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