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Director of BI & Marketing Analytics(m/w/x)
Developing BI & Marketing Analytics strategy for a global tech platform, focusing on customer lifecycle and CLV. 10+ years experience in consumer-facing tech companies required. 27 days holiday, €1000 educational budget.
Requirements
- 10+ years progressive BI and marketing analytics experience
- Focus on full customer lifecycle (acquisition and retention)
- Experience in technology-driven consumer-facing companies
- Leading and managing analyst teams
- Excellent communication and presentation skills
- Ability to influence stakeholders at all levels
- Expertise in causal inference methodologies
- Hands-on experience in incrementality testing
- Extensive advanced statistical modeling experience
- Experience with segmentation modelling
- Experience with Marketing Mix Modelling (MMM)
- Experience with attribution modelling
- Leading large-scale BI initiatives
- Focus on data excellence
- Focus on infrastructure health
- Focus on long-term scalability
- Strong understanding of digital marketing channels
- Strong understanding of digital marketing strategies
- Experience with paid search
- Experience with social media marketing
- Experience with content marketing
Tasks
- Develop and execute comprehensive BIMA strategy
- Collaborate with marketing, product, and engineering teams
- Lead and mentor a team of 20 BI and marketing analysts
- Foster a culture of continuous learning and improvement
- Drive strategic projects for ROI, segmentation, and CLV
- Optimize customer acquisition, retention, and engagement
- Analyze marketing funnel performance
- Design and implement advanced analytical techniques
- Measure true impact of marketing initiatives
- Lead marketing reporting and visualization efforts
- Develop KPI frameworks and reports
- Measure ROI of marketing spend
- Track evolution of customer base
Work Experience
- 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Benefits
More Vacation Days
- 27 days holiday
- Extra holiday day on 2nd year of service
- Extra holiday day on 3rd year of service
Additional Allowances
- 1000 EUR Educational Budget
- Digital meal vouchers
- Food vouchers
Learning & Development
- Language courses
- Udemy Business platform access
Family Support
- Parental support
Healthcare & Fitness
- Health checkups
- Gym subsidy
Mental Health Support
- Meditation
Company Bike
- Bicycle subsidy
Competitive Pay
- Employee Share Purchase Plan
Workation & Sabbatical
- Sabbatical bank
Public Transport Subsidies
- Public transportation ticket discount
Other Benefits
- Life & accident insurance
Retirement Plans
- Corporate pension plan
Corporate Discounts
- Corporate discounts
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Director of BI & Marketing Analytics(m/w/x)
Developing BI & Marketing Analytics strategy for a global tech platform, focusing on customer lifecycle and CLV. 10+ years experience in consumer-facing tech companies required. 27 days holiday, €1000 educational budget.
Requirements
- 10+ years progressive BI and marketing analytics experience
- Focus on full customer lifecycle (acquisition and retention)
- Experience in technology-driven consumer-facing companies
- Leading and managing analyst teams
- Excellent communication and presentation skills
- Ability to influence stakeholders at all levels
- Expertise in causal inference methodologies
- Hands-on experience in incrementality testing
- Extensive advanced statistical modeling experience
- Experience with segmentation modelling
- Experience with Marketing Mix Modelling (MMM)
- Experience with attribution modelling
- Leading large-scale BI initiatives
- Focus on data excellence
- Focus on infrastructure health
- Focus on long-term scalability
- Strong understanding of digital marketing channels
- Strong understanding of digital marketing strategies
- Experience with paid search
- Experience with social media marketing
- Experience with content marketing
Tasks
- Develop and execute comprehensive BIMA strategy
- Collaborate with marketing, product, and engineering teams
- Lead and mentor a team of 20 BI and marketing analysts
- Foster a culture of continuous learning and improvement
- Drive strategic projects for ROI, segmentation, and CLV
- Optimize customer acquisition, retention, and engagement
- Analyze marketing funnel performance
- Design and implement advanced analytical techniques
- Measure true impact of marketing initiatives
- Lead marketing reporting and visualization efforts
- Develop KPI frameworks and reports
- Measure ROI of marketing spend
- Track evolution of customer base
Work Experience
- 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Benefits
More Vacation Days
- 27 days holiday
- Extra holiday day on 2nd year of service
- Extra holiday day on 3rd year of service
Additional Allowances
- 1000 EUR Educational Budget
- Digital meal vouchers
- Food vouchers
Learning & Development
- Language courses
- Udemy Business platform access
Family Support
- Parental support
Healthcare & Fitness
- Health checkups
- Gym subsidy
Mental Health Support
- Meditation
Company Bike
- Bicycle subsidy
Competitive Pay
- Employee Share Purchase Plan
Workation & Sabbatical
- Sabbatical bank
Public Transport Subsidies
- Public transportation ticket discount
Other Benefits
- Life & accident insurance
Retirement Plans
- Corporate pension plan
Corporate Discounts
- Corporate discounts
About the Company
Delivery Hero
Industry
Food
Description
The company is a pioneering local delivery platform operating in over 70 countries, focused on delivering an amazing experience.
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