Description

In this pivotal role, you will drive commercial growth by optimizing the demand generation engine across various channels. Your day-to-day responsibilities will involve designing impactful campaigns, mentoring your team, and collaborating with key stakeholders to ensure strategic alignment and success.

Requirements

• •5+ years leading demand generation in B2B SaaS
• •Operational leadership and hands-on building
• •Multi-channel expertise in outbound, events/webinars, ABM, partner co-marketing, paid media, and inbound nurture
• •MarTech fluency with CRM, marketing automation platforms, sales engagement tools, intent data, analytics, and reporting
• •Data-driven decision making with strong analytical skills
• •Inspiring team leadership with mentoring and coaching skills
• •Builder mindset with solution orientation and entrepreneurial spirit

Tasks

• •Build and own the demand generation engine across all channels
• •Design and execute multi-channel campaigns for new business pipeline
• •Manage MQL/SQL generation and brand elevation
• •Oversee the quarterly demand generation forecast
• •Align with BDR and sales objectives and revenue targets
• •Optimize the entire funnel from cold list acquisition to inbound nurture streams
• •Lead, mentor, and hire team members
• •Set targets, manage budgets, and report results autonomously
• •Collaborate with Business Development to create effective lists and outbound sequences
• •Track performance metrics from MQL to Closed-Won
• •Leverage data to optimize campaign performance continuously
• •Ensure strategic alignment with CMO, Sales, Partnerships, and Business Development
• •Innovate using ABM, marketing automation, and cutting-edge SaaS marketing practices

Tools & Technologies