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Director Demand Generation(m/w/x)

Berlin, Pforzheim
Full-timeOn-siteSenior
AI/ML

Building and owning the multi-channel demand generation engine for an AI-powered eCommerce product discovery solution. 5+ years leading B2B SaaS demand generation with multi-channel expertise required. Direct impact on revenue for Europe's leading eCommerce discovery solution.

Requirements

  • 5+ years leading demand generation in B2B SaaS
  • Operational leadership and hands-on building
  • Multi-channel expertise in outbound, events/webinars, ABM, partner co-marketing, paid media, and inbound nurture
  • MarTech fluency with CRM, marketing automation platforms, sales engagement tools, intent data, analytics, and reporting
  • Data-driven decision making with strong analytical skills
  • Inspiring team leadership with mentoring and coaching skills
  • Builder mindset with solution orientation and entrepreneurial spirit

Tasks

  • Build and own the demand generation engine across all channels
  • Design and execute multi-channel campaigns for new business pipeline
  • Manage MQL/SQL generation and brand elevation
  • Oversee the quarterly demand generation forecast
  • Align with BDR and sales objectives and revenue targets
  • Optimize the entire funnel from cold list acquisition to inbound nurture streams
  • Lead, mentor, and hire team members
  • Set targets, manage budgets, and report results autonomously
  • Collaborate with Business Development to create effective lists and outbound sequences
  • Track performance metrics from MQL to Closed-Won
  • Leverage data to optimize campaign performance continuously
  • Ensure strategic alignment with CMO, Sales, Partnerships, and Business Development
  • Innovate using ABM, marketing automation, and cutting-edge SaaS marketing practices

Work Experience

  • 5 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • Salesforce
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