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PAPayPal

Director, CRM Lifecycle & Paid Media(m/w/x)

Berlin
Full-timeWith Home OfficeSenior
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Orchestrating global CRM lifecycle and paid media campaigns for PayPal's commerce platform. Deep CRM/paid media expertise required. Flexible work culture, generous PTO.

Requirements

  • 10+ years relevant experience or equivalent education
  • 10+ years marketing experience
  • Deep expertise in CRM/lifecycle marketing
  • Deep expertise in paid media/performance marketing
  • Proven track record building lifecycle programs
  • Strong experience planning paid media
  • Strong experience optimizing paid media
  • Analytical fluency
  • Comfort partnering with BI/Analytics teams
  • Ability to lead cross-functional programs
  • Ability to influence senior stakeholders
  • Strong planning discipline
  • Strong execution discipline
  • Experience in privacy-first environment
  • Familiarity with GDPR strongly preferred
  • Familiarity with consent-based marketing strongly preferred

Tasks

  • Develop and lead performance marketing strategies for business growth
  • Oversee digital campaign planning and execution across paid channels
  • Define and monitor key performance metrics for ROI and efficiency
  • Collaborate with cross-functional teams on marketing goals
  • Manage budgets and allocate resources for cost efficiency
  • Drive innovation by testing new marketing channels and tools
  • Build relationships with external agencies and vendors
  • Lead and mentor the performance marketing team
  • Own the Germany lifecycle marketing strategy for the full customer journey
  • Build and optimize CRM lifecycle programs across channels
  • Lead paid media strategy and execution in Germany
  • Lead integrated planning for Tier 1 moments and priority campaigns
  • Partner with Analytics to define and track KPIs
  • Run a test-and-learn agenda for incrementality and experimentation
  • Develop segmentation and trigger strategies based on behavior
  • Manage budgets and performance for ROI improvement
  • Lead agency and vendor partners for execution and accountability
  • Collaborate with Product, Partnerships, Analytics, Creative, and Legal/Privacy teams

Work Experience

  • 10 years

Education

  • Bachelor's degree

Languages

  • English – Business Fluent
  • German – Business Fluent

Tools & Technologies

  • CRM
  • GDPR

Benefits

Informal Culture

  • Flexible work culture

More Vacation Days

  • Generous paid time off

Healthcare & Fitness

  • Healthcare coverage

Other Benefits

  • Financial security resources

Mental Health Support

  • Mental health support
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of PayPal and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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