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Digital Marketing Operations Manager(m/w/x)
Executing customer-centric omnichannel campaigns using SFMC, Sitecore, and Veeva for a research-based biopharmaceutical company. Proven track record in biotech/pharma/healthcare digital marketing required. Focus on KPI-oriented planning and cross-functional stakeholder engagement.
Requirements
- Degree in IT, Business, Life Sciences, or related field
- Track record in digital marketing, ideally biotech/pharma/healthcare
- Understanding of omnichannel marketing and customer engagement
- Ability to interpret data and optimize performance
- Experience with SFMC, Sitecore, and Veeva
- Excellent interpersonal, communication, and collaboration skills
- Ownership for data accuracy and reporting timeliness
- Passion for digital innovation and continuous learning
Tasks
- Advise marketing and sales teams on omnichannel strategies
- Execute customer-centric campaigns aligned with strategic goals
- Drive KPI-oriented planning for end-to-end campaign execution
- Engage cross-functional stakeholders to ensure project alignment
- Monitor campaign performance and deliver actionable insights
- Collaborate with analytics teams on optimization recommendations
- Provide technical guidance for digital engagement channels
- Maintain and enhance digital content across various platforms
- Implement modular content strategies and asset management
- Coordinate between marketing teams, agencies, and international headquarters
- Promote emerging technologies and new digital engagement channels
- Monitor digital marketing trends to enhance company capabilities
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
Tools & Technologies
- Salesforce Marketing Cloud (SFMC)
- Sitecore
- Veeva
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Digital Marketing Operations Manager(m/w/x)
Executing customer-centric omnichannel campaigns using SFMC, Sitecore, and Veeva for a research-based biopharmaceutical company. Proven track record in biotech/pharma/healthcare digital marketing required. Focus on KPI-oriented planning and cross-functional stakeholder engagement.
Requirements
- Degree in IT, Business, Life Sciences, or related field
- Track record in digital marketing, ideally biotech/pharma/healthcare
- Understanding of omnichannel marketing and customer engagement
- Ability to interpret data and optimize performance
- Experience with SFMC, Sitecore, and Veeva
- Excellent interpersonal, communication, and collaboration skills
- Ownership for data accuracy and reporting timeliness
- Passion for digital innovation and continuous learning
Tasks
- Advise marketing and sales teams on omnichannel strategies
- Execute customer-centric campaigns aligned with strategic goals
- Drive KPI-oriented planning for end-to-end campaign execution
- Engage cross-functional stakeholders to ensure project alignment
- Monitor campaign performance and deliver actionable insights
- Collaborate with analytics teams on optimization recommendations
- Provide technical guidance for digital engagement channels
- Maintain and enhance digital content across various platforms
- Implement modular content strategies and asset management
- Coordinate between marketing teams, agencies, and international headquarters
- Promote emerging technologies and new digital engagement channels
- Monitor digital marketing trends to enhance company capabilities
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
Tools & Technologies
- Salesforce Marketing Cloud (SFMC)
- Sitecore
- Veeva
About the Company
Gilead Sciences, Inc.
Industry
Pharmaceuticals
Description
The company is a research-based biopharmaceutical company that discovers, develops, and commercializes innovative medicines in areas of unmet medical need.
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