XU Exponential University of Applied Sciences GmbH
Content & Social Media Manager(m/w/x)
Full-timeWith HomeofficeExperienced
Potsdam
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XUXU Exponential University of Applied Sciences GmbH
Digital Marketing Manager(m/w/x)
Potsdam
Full-timeWith Home OfficeExperienced
Nejo AI Summary
Content and social media operation for English-language tech/business university. Hands-on short-form video production and community program management required. Hybrid flexibility, 30 days annual leave, Deutschlandticket.
Requirements
- 2-4+ years content, social media, or digital marketing role
- Hands-on short-form video production/direction
- Experience managing student ambassador/creator/community programme
- Strong English copywriting skills
- Comfortable with social media analytics
- German copywriting skills (advantageous)
- Experience in higher education, EdTech, or marketing to 17-25 year olds
- Basic familiarity with HubSpot
Tasks
- Manage full content and social media operation
- Lead editorial and creative direction
- Own content calendar across multiple platforms
- Plan content at least 4 weeks ahead
- Maintain minimum cadence of 4 posts per week
- Recruit and manage 8–10 student ambassadors
- Provide content briefs, not scripts
- Review and approve ambassador content
- Track performance of ambassador content
- Produce or direct short-form video content
- Create longer-form YouTube content
- Identify high-performing organic content for boosting
- Collaborate on paid boosting strategies
- Brief and manage freelance SEO writer
- Review SEO articles for brand voice and search intent
- Maintain German-language versions of key pages
- Manage XU's LinkedIn presence
- Support faculty and alumni in content creation
- Ensure all content aligns with XU's brand voice
Work Experience
- 2 - 4 years
Education
- Vocational certificationOR
- Bachelor's degreeOR
- Master's degree
Languages
- English – Native
- German – Basic
Tools & Technologies
- TikTok
- Instagram Reels
- YouTube
- HubSpot
Benefits
Informal Culture
- Creative freedom
Flexible Working
- Hybrid flexibility
More Vacation Days
- 30 days annual leave
Public Transport Subsidies
- Deutschlandticket
Learning & Development
- Professional development events
Career Advancement
- Alumni network
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of XU Exponential University of Applied Sciences GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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XUXU Exponential University of Applied Sciences GmbH
Digital Marketing Manager(m/w/x)
Potsdam
Full-timeWith Home OfficeExperienced
Nejo AI Summary
Content and social media operation for English-language tech/business university. Hands-on short-form video production and community program management required. Hybrid flexibility, 30 days annual leave, Deutschlandticket.
Requirements
- 2-4+ years content, social media, or digital marketing role
- Hands-on short-form video production/direction
- Experience managing student ambassador/creator/community programme
- Strong English copywriting skills
- Comfortable with social media analytics
- German copywriting skills (advantageous)
- Experience in higher education, EdTech, or marketing to 17-25 year olds
- Basic familiarity with HubSpot
Tasks
- Manage full content and social media operation
- Lead editorial and creative direction
- Own content calendar across multiple platforms
- Plan content at least 4 weeks ahead
- Maintain minimum cadence of 4 posts per week
- Recruit and manage 8–10 student ambassadors
- Provide content briefs, not scripts
- Review and approve ambassador content
- Track performance of ambassador content
- Produce or direct short-form video content
- Create longer-form YouTube content
- Identify high-performing organic content for boosting
- Collaborate on paid boosting strategies
- Brief and manage freelance SEO writer
- Review SEO articles for brand voice and search intent
- Maintain German-language versions of key pages
- Manage XU's LinkedIn presence
- Support faculty and alumni in content creation
- Ensure all content aligns with XU's brand voice
Work Experience
- 2 - 4 years
Education
- Vocational certificationOR
- Bachelor's degreeOR
- Master's degree
Languages
- English – Native
- German – Basic
Tools & Technologies
- TikTok
- Instagram Reels
- YouTube
- HubSpot
Benefits
Informal Culture
- Creative freedom
Flexible Working
- Hybrid flexibility
More Vacation Days
- 30 days annual leave
Public Transport Subsidies
- Deutschlandticket
Learning & Development
- Professional development events
Career Advancement
- Alumni network
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of XU Exponential University of Applied Sciences GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
XU Exponential University of Applied Sciences GmbH
Industry
Education
Description
Die XU Exponential University of Applied Sciences ist eine Hochschule, die sich auf digitale Transformation und innovative Bildungsangebote konzentriert.
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