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INInfosys Consulting

Digital Marketing Architect - Consumer Goods, Retail and Logistics(m/w/x)

München
Full-timeOn-siteSenior

Architecting marketing technology stacks, CDP, and e-commerce platforms for unified customer views. Retail or e-commerce industry experience essential. 4-day work week, company car for private use.

Requirements

  • 8+ years digital marketing technology, operations, or solutions architecture
  • Essential retail or e-commerce industry experience
  • Proven hands-on architecting/integrating retail marketing platforms
  • Customer Data Platforms (CDP) expertise (Segment, Tealium, Bloomreach)
  • E-commerce Platforms expertise (Shopify Plus, Salesforce CC, Magento, Commercetools)
  • Marketing/CRM Platforms expertise (Salesforce MC, Braze, Emarsys)
  • Personalization Engines expertise (Dynamic Yield, Klevu, Nosto)
  • Strong understanding of APIs (REST, GraphQL)
  • Strong understanding of data integration patterns
  • Proficiency in SQL for data validation and analysis
  • Solid understanding of data modeling concepts
  • Solid understanding of schema design concepts
  • Solid understanding of identity resolution concepts
  • Familiarity with web technologies (JavaScript, HTML, CSS)
  • Familiarity with tag management systems (Google Tag Manager)
  • Deep understanding of key retail metrics (CLV, Conversion Rate, AOV)
  • Ability to connect technology solutions to business outcomes
  • Expert knowledge of data privacy and consent management (GDPR)
  • Experience with headless commerce
  • Experience with composable architecture
  • Familiarity with loyalty program platforms and integration
  • Knowledge of Digital Asset Management (DAM) systems
  • Knowledge of Product Information Management (PIM) systems
  • Experience in B2C retail environments
  • Experience in D2C retail environments
  • Professional fluency in German

Tasks

  • Design and govern marketing technology stack architecture
  • Architect CDP, e-commerce, personalization, and loyalty platforms
  • Architect data flows for unified customer view
  • Integrate online and offline customer data
  • Design marketing data model within CDP
  • Architect solutions for real-time personalization
  • Deliver personalized content and offers
  • Lead marketing technology evaluation and selection
  • Develop multi-year MarTech roadmap
  • Oversee platform integration using APIs
  • Establish data management governance standards
  • Ensure compliance with privacy regulations
  • Translate business needs into technical requirements
  • Empower teams with effective technology solutions

Work Experience

  • 8 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • GermanBusiness Fluent

Tools & Technologies

  • Segment
  • Tealium
  • Bloomreach
  • Shopify Plus
  • Salesforce Commerce Cloud
  • Magento (Adobe Commerce)
  • Commercetools
  • Salesforce Marketing Cloud
  • Braze
  • Emarsys
  • Dynamic Yield
  • Klevu
  • Nosto
  • REST
  • GraphQL
  • SQL
  • JavaScript
  • HTML
  • CSS
  • Google Tag Manager

Benefits

Learning & Development

  • Training and development opportunities
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Infosys Consulting and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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