Essentry GmbH
Campaign & Performance Marketing Manager(m/w/x)
Full-timeOn-siteExperienced
Berlin, München
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KAKaseya
Demand Generation Manager(m/w/x)
München
Full-timeOn-siteExperienced
AI/ML
Nejo AI Summary
Managing multi-channel paid and owned campaigns across LinkedIn, Google Ads, and email for IT infrastructure and security solutions provider. 3-5 years B2B demand generation experience in the IT/software sector, with IT landscape understanding essential. Focus on demand generation for AI-powered IT infrastructure and security solutions.
Requirements
- 3-5 years experience in B2B demand generation, digital marketing, or growth marketing (IT, software, technology sector)
- Understanding of IT landscape and technology buyer solution evaluation (IT management, cybersecurity, cloud, SaaS)
- Hands-on experience with multi-channel campaigns, lead generation, pipeline contribution
- Practical experience with demand generation channels (LinkedIn Ads, Google Ads, email marketing, content syndication)
- Familiarity with marketing automation platforms and CRM systems
- Basic understanding of intent data platforms and account-based marketing
- Analytical mindset, campaign data review, optimization identification, clear insight communication
- Strong organizational and project management skills, ability to manage multiple campaigns
- Beneficial experience with agencies or media partners
- Understanding of EMEA markets; plus experience with UK or DACH markets
- Native German speaker, full professional proficiency in English (required)
Tasks
- Coordinate the campaign calendar.
- Track MQL performance across markets.
- Execute paid and owned campaigns.
- Utilize LinkedIn, Google Ads, and display channels.
- Manage email and content syndication campaigns.
- Set up campaigns.
- Coordinate landing pages.
- Optimize lead capture forms.
- Align with lead scoring processes.
- Align with sales handoff processes.
- Identify target accounts using intent data platforms.
- Collaborate with internal data teams for campaign targeting.
- Monitor campaign performance.
- Collaborate with Data and Analytics team.
- Track CPL, MQL volume, and quality.
- Track pipeline contribution and channel ROI.
- Coordinate with external agencies, media partners, and freelancers.
- Ensure timely campaign delivery.
- Ensure campaigns meet performance standards.
- Collaborate with Segment Leads and Campaign Managers.
- Align campaigns with target audiences.
- Align campaigns with commercial priorities.
- Assist with target account lists.
- Set up digital campaigns.
- Coordinate with sales development teams.
- Perform post-campaign analysis and optimization.
- Identify campaign improvements.
- Apply insights to future campaigns.
Work Experience
- 3 - 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Native
- English – Business Fluent
Tools & Technologies
- LinkedIn Ads
- Google Ads
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Kaseya and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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KAKaseya
Demand Generation Manager(m/w/x)
München
Full-timeOn-siteExperienced
AI/ML
Nejo AI Summary
Managing multi-channel paid and owned campaigns across LinkedIn, Google Ads, and email for IT infrastructure and security solutions provider. 3-5 years B2B demand generation experience in the IT/software sector, with IT landscape understanding essential. Focus on demand generation for AI-powered IT infrastructure and security solutions.
Requirements
- 3-5 years experience in B2B demand generation, digital marketing, or growth marketing (IT, software, technology sector)
- Understanding of IT landscape and technology buyer solution evaluation (IT management, cybersecurity, cloud, SaaS)
- Hands-on experience with multi-channel campaigns, lead generation, pipeline contribution
- Practical experience with demand generation channels (LinkedIn Ads, Google Ads, email marketing, content syndication)
- Familiarity with marketing automation platforms and CRM systems
- Basic understanding of intent data platforms and account-based marketing
- Analytical mindset, campaign data review, optimization identification, clear insight communication
- Strong organizational and project management skills, ability to manage multiple campaigns
- Beneficial experience with agencies or media partners
- Understanding of EMEA markets; plus experience with UK or DACH markets
- Native German speaker, full professional proficiency in English (required)
Tasks
- Coordinate the campaign calendar.
- Track MQL performance across markets.
- Execute paid and owned campaigns.
- Utilize LinkedIn, Google Ads, and display channels.
- Manage email and content syndication campaigns.
- Set up campaigns.
- Coordinate landing pages.
- Optimize lead capture forms.
- Align with lead scoring processes.
- Align with sales handoff processes.
- Identify target accounts using intent data platforms.
- Collaborate with internal data teams for campaign targeting.
- Monitor campaign performance.
- Collaborate with Data and Analytics team.
- Track CPL, MQL volume, and quality.
- Track pipeline contribution and channel ROI.
- Coordinate with external agencies, media partners, and freelancers.
- Ensure timely campaign delivery.
- Ensure campaigns meet performance standards.
- Collaborate with Segment Leads and Campaign Managers.
- Align campaigns with target audiences.
- Align campaigns with commercial priorities.
- Assist with target account lists.
- Set up digital campaigns.
- Coordinate with sales development teams.
- Perform post-campaign analysis and optimization.
- Identify campaign improvements.
- Apply insights to future campaigns.
Work Experience
- 3 - 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Native
- English – Business Fluent
Tools & Technologies
- LinkedIn Ads
- Google Ads
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Kaseya and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
Kaseya
Industry
IT
Description
Kaseya is a leading provider of IT infrastructure and security management solutions for MSPs and internal IT organizations, powered by AI.
Not a perfect match?
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