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ZEZEAL Network SE

Data Product Manager - Marketing Analytics(m/w/x)

Hamburg
from 2,500 / month
Full-timeWith Home OfficeSenior

Owning marketing analytics domain end-to-end as a portfolio of data products. 8+ years analytics experience, 3+ years team leadership required. Unlimited vacation days, annual development budget.

Requirements

  • 8+ years analytics experience, 3+ years team leadership
  • Experience in e-commerce, subscription, or consumer business
  • Marketing measurement, MMM, attribution, incrementality
  • Experiment design and vendor accountability
  • Marketing tech and AdTech stack fluency
  • Understanding of marketing systems data production
  • Building, growing, retaining analytics teams
  • Product mindset for data products
  • Defining users and success metrics for data products
  • Strong programme discipline
  • Portfolio management and risk surfacing
  • Clarity across concurrent initiatives
  • Executive presence and stakeholder communication
  • VP and C-level communication skills
  • Aligning senior leaders and pushing back
  • Creating structure under pressure
  • University degree or equivalent experience

Tasks

  • Own marketing analytics domain end-to-end
  • Set direction and manage trade-offs
  • Represent marketing analytics in executive conversations
  • Treat domain as portfolio of data products
  • Account for outcomes, not activity
  • Serve as senior measurement authority for marketing performance
  • Hold vendors accountable for marketing performance
  • Build internal capability in marketing measurement
  • Ensure marketing investment decisions are data-driven
  • Translate marketing ambition into structured plans
  • Manage stakeholder expectations proactively
  • Say no constructively when necessary
  • Lead marketing analytics team daily
  • Grow team capability and protect focus
  • Define marketing measurement methodologies
  • Design experiments and incrementality tests
  • Evaluate and select vendors
  • Partner with marketing leadership on planning
  • Inform investment decisions with data
  • Conduct performance reviews and campaign analytics
  • Define data products with clear owners and users
  • Establish success metrics and lifecycles
  • Maintain portfolio discipline
  • Manage scope, risk, dependencies, and transparency
  • Collaborate with Tech Lead on standards and architecture
  • Respect division of responsibilities

Work Experience

  • 8 years

Education

  • Bachelor's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • MMM
  • AdTech

Benefits

Additional Allowances

  • Annual development budget
  • Monthly mobility allowance

Informal Culture

  • Trust and autonomy

Flexible Working

  • Flexible work options

More Vacation Days

  • Unlimited vacation days
  • 30-day vacation allowance

Workation & Sabbatical

  • Workations abroad

Company Bike

  • Company bike leasing

Retirement Plans

  • Company pension scheme

Healthcare & Fitness

  • Subsidized EGYM WELLPASS membership

Team Events

  • Monthly company events
  • Team activities

Free or Subsidized Food

  • Company-wide lunches
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of ZEAL Network SE and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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