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TATaktile

Customer Marketing Manager(m/w/x)

Berlin
Full-timeOn-siteExperienced
AI/ML

Building customer advocacy and reference programs for an AI-driven financial services platform. 3+ years in customer marketing or related role required. Hybrid work, 4-day work week.

Requirements

  • 3+ years customer marketing, success marketing, or related role
  • Ability to build customer advocacy programs
  • Ability to produce case studies and reference content
  • Strong relationship skills with senior stakeholders
  • Comfortable engaging enterprise account stakeholders
  • Cross-functional experience with customer success and sales
  • Excellent writing and storytelling skills
  • Ability to translate technical outcomes into narratives
  • Active use of AI tools for content and research
  • Active use of AI tools for customer insight synthesis

Tasks

  • Build customer advocacy programs
  • Develop customer reference programs
  • Manage customer advocacy programs
  • Identify customer champions
  • Recruit customer champions
  • Nurture customer champions
  • Manage review platforms
  • Create customer case studies
  • Create customer impact stories
  • Create video testimonials
  • Maintain customer proof point repository
  • Support product marketing with customer evidence
  • Own customer newsletter
  • Manage customer lifecycle communications
  • Design upsell marketing programs
  • Execute upsell marketing programs
  • Design cross-sell marketing programs
  • Execute cross-sell marketing programs
  • Build campaigns for new product capabilities
  • Drive adoption of new product capabilities
  • Gather customer insights through interviews
  • Gather customer insights through surveys
  • Gather customer insights through sales call analysis
  • Feed customer insights into product strategy
  • Feed customer insights into sales strategy
  • Feed customer insights into marketing strategy
  • Represent customer perspective in go-to-market planning
  • Represent customer perspective in messaging reviews
  • Identify patterns in customer outcomes
  • Translate customer outcomes into market narratives

Work Experience

  • 3 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • AI tools
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Taktile and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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