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CRM Marketing Manager - Data & AI Operations(m/w/x)
Orchestrating complex lifecycle loops in Braze using predictive AI segments. Deep Braze Canvas and Liquid logic expertise required. Equity, bonus, and transport subsidy offered.
Requirements
- Deep, hands-on Braze experience (or similar enterprise tools)
- Sophisticated Braze Canvas building
- Complex Braze Liquid logic
- Braze external API integrations via Connected Content
- Leveraging predictive AI scoring
- Leveraging dynamic user attributes
- Leveraging behavioral clusters for automated workflows
- Understanding of data structures
- Ability to read API documentation
- Basic SQL or strong desire to learn
- Defining custom tracking events with backend engineers
- Root-cause analytical mindset for data flow auditing
- Experience utilizing LLMs/AI prompt engineering
- Experience transforming CRM setup into clean architecture
- Zero technical debt mindset
- Care for naming conventions and webhook structures
- Algorithmic thinking for intent-driven journeys
- Building data-informed journeys that adapt dynamically
- Agile and solutions-oriented mindset
- Balancing long-term infrastructure with immediate wins
Tasks
- Build and scale complex lifecycle loops
- Use predictive analytics and machine learning segments
- Optimize send-time and channel using algorithms
- Master technical health of orchestration in Braze
- Leverage advanced Liquid scripting and API webhooks
- Pull dynamic data in real time using Connected Content
- Partner with Data Scientists and Engineers
- Deploy propensity models into live CRM flows
- Map custom event schemas
- Design and execute multi-touch testing frameworks
- Focus on true incrementality and downstream conversion lift
- Monitor and audit API payload failures
- Troubleshoot broken event flows
- Ensure global sender deliverability
- Maintain data hygiene proactively
Education
- Vocational certificationOR
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Braze
- Liquid
- API
- Connected Content
- AI
- SQL
- LLMs
- CRM
Benefits
Competitive Pay
- Equity
Bonuses & Incentives
- Bonus
Public Transport Subsidies
- Transport subsidy
Free or Subsidized Food
- Breakfasts and lunches
Learning & Development
- Language learning
Healthcare & Fitness
- Urban Sports Club
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CRM Marketing Manager - Data & AI Operations(m/w/x)
Orchestrating complex lifecycle loops in Braze using predictive AI segments. Deep Braze Canvas and Liquid logic expertise required. Equity, bonus, and transport subsidy offered.
Requirements
- Deep, hands-on Braze experience (or similar enterprise tools)
- Sophisticated Braze Canvas building
- Complex Braze Liquid logic
- Braze external API integrations via Connected Content
- Leveraging predictive AI scoring
- Leveraging dynamic user attributes
- Leveraging behavioral clusters for automated workflows
- Understanding of data structures
- Ability to read API documentation
- Basic SQL or strong desire to learn
- Defining custom tracking events with backend engineers
- Root-cause analytical mindset for data flow auditing
- Experience utilizing LLMs/AI prompt engineering
- Experience transforming CRM setup into clean architecture
- Zero technical debt mindset
- Care for naming conventions and webhook structures
- Algorithmic thinking for intent-driven journeys
- Building data-informed journeys that adapt dynamically
- Agile and solutions-oriented mindset
- Balancing long-term infrastructure with immediate wins
Tasks
- Build and scale complex lifecycle loops
- Use predictive analytics and machine learning segments
- Optimize send-time and channel using algorithms
- Master technical health of orchestration in Braze
- Leverage advanced Liquid scripting and API webhooks
- Pull dynamic data in real time using Connected Content
- Partner with Data Scientists and Engineers
- Deploy propensity models into live CRM flows
- Map custom event schemas
- Design and execute multi-touch testing frameworks
- Focus on true incrementality and downstream conversion lift
- Monitor and audit API payload failures
- Troubleshoot broken event flows
- Ensure global sender deliverability
- Maintain data hygiene proactively
Education
- Vocational certificationOR
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Braze
- Liquid
- API
- Connected Content
- AI
- SQL
- LLMs
- CRM
Benefits
Competitive Pay
- Equity
Bonuses & Incentives
- Bonus
Public Transport Subsidies
- Transport subsidy
Free or Subsidized Food
- Breakfasts and lunches
Learning & Development
- Language learning
Healthcare & Fitness
- Urban Sports Club
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Almedia
Industry
Marketing
Description
The company is building the future of marketing by rewarding a community of over 50 million users for engaging with advertisers' products.
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