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ALAlmedia

CRM Marketing Manager - Data & AI Operations(m/w/x)

Berlin
from 75,000 - 90,000 / year
Full-timeOn-site
AI/ML

Orchestrating complex lifecycle loops in Braze using predictive AI segments. Deep Braze Canvas and Liquid logic expertise required. Equity, bonus, and transport subsidy offered.

Requirements

  • Deep, hands-on Braze experience (or similar enterprise tools)
  • Sophisticated Braze Canvas building
  • Complex Braze Liquid logic
  • Braze external API integrations via Connected Content
  • Leveraging predictive AI scoring
  • Leveraging dynamic user attributes
  • Leveraging behavioral clusters for automated workflows
  • Understanding of data structures
  • Ability to read API documentation
  • Basic SQL or strong desire to learn
  • Defining custom tracking events with backend engineers
  • Root-cause analytical mindset for data flow auditing
  • Experience utilizing LLMs/AI prompt engineering
  • Experience transforming CRM setup into clean architecture
  • Zero technical debt mindset
  • Care for naming conventions and webhook structures
  • Algorithmic thinking for intent-driven journeys
  • Building data-informed journeys that adapt dynamically
  • Agile and solutions-oriented mindset
  • Balancing long-term infrastructure with immediate wins

Tasks

  • Build and scale complex lifecycle loops
  • Use predictive analytics and machine learning segments
  • Optimize send-time and channel using algorithms
  • Master technical health of orchestration in Braze
  • Leverage advanced Liquid scripting and API webhooks
  • Pull dynamic data in real time using Connected Content
  • Partner with Data Scientists and Engineers
  • Deploy propensity models into live CRM flows
  • Map custom event schemas
  • Design and execute multi-touch testing frameworks
  • Focus on true incrementality and downstream conversion lift
  • Monitor and audit API payload failures
  • Troubleshoot broken event flows
  • Ensure global sender deliverability
  • Maintain data hygiene proactively

Education

  • Vocational certificationOR
  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • Braze
  • Liquid
  • API
  • Connected Content
  • AI
  • SQL
  • LLMs
  • CRM

Benefits

Competitive Pay

  • Equity

Bonuses & Incentives

  • Bonus

Public Transport Subsidies

  • Transport subsidy

Free or Subsidized Food

  • Breakfasts and lunches

Learning & Development

  • Language learning

Healthcare & Fitness

  • Urban Sports Club
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Almedia and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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