BEARS WITH BENEFITS
CRM Manager(m/w/x)
Full-timeWith HomeofficeExperienced
München
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TETemedica
CRM & Engagement Marketing Manager(m/w/x)
München
from 60,000 - 66,000 / year
Full-timeWith Home OfficeExperienced
Nejo AI Summary
Designing AI-powered user journeys for personalized medicine apps. 4-6 years CRM marketing experience required. 150€ monthly subsidy, BahnCard, and public transport subsidy.
Requirements
- 4-6 years engagement, lifecycle, retention, or CRM marketing experience
- Proven track record across multiple channels
- Hands-on CRM and lifecycle platforms experience
- Familiarity with automation, personalization, AI tools
- Strong copywriting and content creation skills
- Confident external partner management
- Leading alignment workshops
- Co-developing programs
- Consulting stakeholders on engagement best practices
- Strong analytical mindset
- Translate data and funnel insights into strategy
- Data-driven working style
- Structured working style
- Detail-oriented working style
- Experience in healthtech, pharma, or lifestyle industries
- Familiarity with gamification, loyalty, community programs
- Familiarity with behavioral science
- Technical fluency in APIs
- Technical fluency in integrations
- Technical fluency in HTML/CSS for email
- Technical fluency in advanced AI use cases
Tasks
- Define and execute engagement and lifecycle marketing strategy
- Develop goals, KPIs, and roadmaps with product and commercial teams
- Design end-to-end user journeys across digital touchpoints
- Lead partner strategy development and alignment workshops
- Plan and execute CRM campaigns across email, push, and in-app channels
- Segment audiences and apply personalization tactics
- Maintain the campaign calendar
- Create and manage content across all channels
- Use AI and automation tools for personalization and content creation
- Monitor engagement KPIs and build dashboards
- Run A/B tests to improve journeys and campaigns
- Conduct cohort and funnel analysis
- Act as internal engagement consultant and knowledge hub
- Partner with customer success, product, and sales
- Lead external partner alignments and workshops
- Provide frameworks and enablement materials
- Optimize CRM, CDP, and engagement tech stack
- Ensure GDPR compliance across all activities
Work Experience
- 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Native
- English – Native
Tools & Technologies
- HubSpot
- Customer.io
- Brevo
- Salesforce
- APIs
- HTML/CSS
Benefits
Additional Allowances
- 150€ monthly subsidiary
Flexible Working
- Internet at home
- Hybrid-work policy
Public Transport Subsidies
- BahnCard
- Public transport subsidy
Childcare
- Kindergarden subsidy
More Vacation Days
- Paid time-off
Workation & Sabbatical
- Workation
Retirement Plans
- Company pension scheme
Team Events
- Company off-sites
- Kick-offs
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Temedica and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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TETemedica
CRM & Engagement Marketing Manager(m/w/x)
München
from 60,000 - 66,000 / year
Full-timeWith Home OfficeExperienced
Nejo AI Summary
Designing AI-powered user journeys for personalized medicine apps. 4-6 years CRM marketing experience required. 150€ monthly subsidy, BahnCard, and public transport subsidy.
Requirements
- 4-6 years engagement, lifecycle, retention, or CRM marketing experience
- Proven track record across multiple channels
- Hands-on CRM and lifecycle platforms experience
- Familiarity with automation, personalization, AI tools
- Strong copywriting and content creation skills
- Confident external partner management
- Leading alignment workshops
- Co-developing programs
- Consulting stakeholders on engagement best practices
- Strong analytical mindset
- Translate data and funnel insights into strategy
- Data-driven working style
- Structured working style
- Detail-oriented working style
- Experience in healthtech, pharma, or lifestyle industries
- Familiarity with gamification, loyalty, community programs
- Familiarity with behavioral science
- Technical fluency in APIs
- Technical fluency in integrations
- Technical fluency in HTML/CSS for email
- Technical fluency in advanced AI use cases
Tasks
- Define and execute engagement and lifecycle marketing strategy
- Develop goals, KPIs, and roadmaps with product and commercial teams
- Design end-to-end user journeys across digital touchpoints
- Lead partner strategy development and alignment workshops
- Plan and execute CRM campaigns across email, push, and in-app channels
- Segment audiences and apply personalization tactics
- Maintain the campaign calendar
- Create and manage content across all channels
- Use AI and automation tools for personalization and content creation
- Monitor engagement KPIs and build dashboards
- Run A/B tests to improve journeys and campaigns
- Conduct cohort and funnel analysis
- Act as internal engagement consultant and knowledge hub
- Partner with customer success, product, and sales
- Lead external partner alignments and workshops
- Provide frameworks and enablement materials
- Optimize CRM, CDP, and engagement tech stack
- Ensure GDPR compliance across all activities
Work Experience
- 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Native
- English – Native
Tools & Technologies
- HubSpot
- Customer.io
- Brevo
- Salesforce
- APIs
- HTML/CSS
Benefits
Additional Allowances
- 150€ monthly subsidiary
Flexible Working
- Internet at home
- Hybrid-work policy
Public Transport Subsidies
- BahnCard
- Public transport subsidy
Childcare
- Kindergarden subsidy
More Vacation Days
- Paid time-off
Workation & Sabbatical
- Workation
Retirement Plans
- Company pension scheme
Team Events
- Company off-sites
- Kick-offs
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Temedica and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Temedica
Industry
Healthcare
Description
Temedica is a digital health company that turns real-world data into actionable insights, empowering life sciences companies to improve health outcomes.
Not a perfect match?
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