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home24 SE
last mo.

CRM Automation & Lifecycle Manager(m/w/x)

Berlin
Full-timeWith Home OfficeExperienced
AI/ML

Description

In this role, you will focus on designing and optimizing automated lifecycle campaigns while analyzing performance metrics to enhance customer engagement. Your day-to-day responsibilities will involve leveraging data insights and collaborating with various teams to drive personalized communication strategies.

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Requirements

  • •At least 2-3 years of professional experience in CRM, Marketing Automation, or Loyalty Marketing
  • •Passion for tech topics and enthusiasm for mastering new tools and platforms
  • •Strong understanding of SQL, data flows, and segmentation logic
  • •Proficient experience with an email service provider, experience with personalization tools
  • •Strong analytical thinking and data-driven mindset
  • •Practical experience in conceiving and conducting A/B tests
  • •Deep understanding of Customer Journeys and Lifecycle Marketing
  • •Good experience in stakeholder management or working in cross-functional teams
  • •Team player with enthusiasm and commitment
  • •Fluency in English required; German language skills are a plus

Work Experience

2 - 3 years

Tasks

  • •Design and implement automated lifecycle campaigns
  • •Optimize multi-channel communication strategies
  • •Analyze lifecycle performance and automation KPIs
  • •Identify growth opportunities and bottlenecks
  • •Trigger automation flows based on data insights
  • •Monitor key CRM metrics and track performance weekly
  • •Conduct A/B tests to refine CRM communications
  • •Enhance mobile customer communication strategies
  • •Optimize user experience through content governance
  • •Explore customer data for personalized campaign creation
  • •Evaluate AI and machine learning integration opportunities
  • •Collaborate with Data, MarTech, and Product Teams

Tools & Technologies

SQLEmarsysDynamic Yield

Languages

German – Basic

English – Business Fluent

Benefits

More Vacation Days

  • •30 days paid vacation

Public Transport Subsidies

  • •Subsidized public transportation ticket

Company Bike

  • •Eco-friendly bike leasing program

Retirement Plans

  • •Pension scheme

Corporate Discounts

  • •30% off home24 assortment
  • •Employee discounts at partner organizations
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of home24 SE and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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