XU Exponential University of Applied Sciences GmbH
Digital Marketing Manager(m/w/x)
Full-timeWith HomeofficeExperienced
Potsdam
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XUXU Exponential University of Applied Sciences GmbH
Content & Social Media Manager(m/w/x)
Potsdam
Full-timeWith Home OfficeExperienced
Green Job
AI/ML
Data Science
Nejo AI Summary
Content and social media management for English-language tech and business programs, including TikTok, Instagram, YouTube, LinkedIn, and XU blog. Hands-on short-form video production and managing student ambassadors required. Hybrid flexibility, 30 days annual leave, and Deutschlandticket.
Requirements
- 2–4+ years content, social media, or digital marketing role
- Hands-on short-form video production/direction
- Experience managing student ambassador/creator/community programme
- Strong English copywriting skills
- Comfortable with social media analytics
- German copywriting skills (advantageous)
- Experience in higher education, EdTech, or relevant brand
- Basic familiarity with HubSpot
Tasks
- Manage full content and social media operation
- Lead editorial and creative direction
- Own content calendar across TikTok, Instagram, YouTube, LinkedIn, XU blog
- Plan 4 weeks ahead, maintain 4 posts per week on TikTok and Instagram Reels
- Recruit, brief, manage 8–10 student ambassadors
- Provide content briefs, review and approve content
- Track performance of student ambassador content
- Produce or direct short-form videos for TikTok and Instagram Reels
- Create longer-form YouTube content (program deep-dives, alumni interviews, 'day in my life')
- Work with Digital Marketing Manager to boost high-performing organic content
- Brief and manage freelance SEO writer for 2–3 optimized articles per month
- Review articles for brand voice and search intent
- Maintain German-language versions of key bachelor program pages
- Manage XU's LinkedIn presence
- Support faculty and alumni in producing personal content
- Ensure all content aligns with XU's brand voice: direct, technical, ambitious, human
Work Experience
- 2 - 4 years
Education
- High school diploma
Languages
- English – Native
- German – Basic
Tools & Technologies
- TikTok
- Instagram Reels
- YouTube
- HubSpot
Benefits
Informal Culture
- Creative freedom
Flexible Working
- Hybrid flexibility
More Vacation Days
- 30 days annual leave
Public Transport Subsidies
- Deutschlandticket
Learning & Development
- Professional development events
Career Advancement
- Alumni network
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of XU Exponential University of Applied Sciences GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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XUXU Exponential University of Applied Sciences GmbH
Content & Social Media Manager(m/w/x)
Potsdam
Full-timeWith Home OfficeExperienced
Green Job
AI/ML
Data Science
Nejo AI Summary
Content and social media management for English-language tech and business programs, including TikTok, Instagram, YouTube, LinkedIn, and XU blog. Hands-on short-form video production and managing student ambassadors required. Hybrid flexibility, 30 days annual leave, and Deutschlandticket.
Requirements
- 2–4+ years content, social media, or digital marketing role
- Hands-on short-form video production/direction
- Experience managing student ambassador/creator/community programme
- Strong English copywriting skills
- Comfortable with social media analytics
- German copywriting skills (advantageous)
- Experience in higher education, EdTech, or relevant brand
- Basic familiarity with HubSpot
Tasks
- Manage full content and social media operation
- Lead editorial and creative direction
- Own content calendar across TikTok, Instagram, YouTube, LinkedIn, XU blog
- Plan 4 weeks ahead, maintain 4 posts per week on TikTok and Instagram Reels
- Recruit, brief, manage 8–10 student ambassadors
- Provide content briefs, review and approve content
- Track performance of student ambassador content
- Produce or direct short-form videos for TikTok and Instagram Reels
- Create longer-form YouTube content (program deep-dives, alumni interviews, 'day in my life')
- Work with Digital Marketing Manager to boost high-performing organic content
- Brief and manage freelance SEO writer for 2–3 optimized articles per month
- Review articles for brand voice and search intent
- Maintain German-language versions of key bachelor program pages
- Manage XU's LinkedIn presence
- Support faculty and alumni in producing personal content
- Ensure all content aligns with XU's brand voice: direct, technical, ambitious, human
Work Experience
- 2 - 4 years
Education
- High school diploma
Languages
- English – Native
- German – Basic
Tools & Technologies
- TikTok
- Instagram Reels
- YouTube
- HubSpot
Benefits
Informal Culture
- Creative freedom
Flexible Working
- Hybrid flexibility
More Vacation Days
- 30 days annual leave
Public Transport Subsidies
- Deutschlandticket
Learning & Development
- Professional development events
Career Advancement
- Alumni network
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of XU Exponential University of Applied Sciences GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
XU Exponential University of Applied Sciences GmbH
Industry
Education
Description
Die XU Exponential University of Applied Sciences ist eine Hochschule, die sich auf digitale Transformation und innovative Bildungsangebote konzentriert.
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Full-time/Part-timeWith HomeofficeExperiencedPotsdamfrom 36,000 / year - Telefónica
Werkstudent Online Marketing & Kampagnenmanagement(m/w/x)
Full-timeWorking StudentWith HomeofficeDüsseldorf, München, Teltow, Hamburg