BioNTech SE
Manager Digital Marketing and Multichannel(m/w/x)
Full-timeOn-siteSenior
Mainz
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BOBoehringer Ingelheim
Consumer Experience Head - TA Obesity & Liver Health(m/w/x)
Ingelheim am Rhein
Full-timeOn-siteSenior
AI/ML
Nejo AI Summary
Designing full-funnel engagement models for TA Obesity & Liver Health. Extensive senior-level consumer marketing experience required. Hybrid work, 4-day work week.
Requirements
- Master’s degree in Business, Marketing, Economics, Health Sciences, Life Sciences, or related fields
- MBA strongly preferred
- Extensive senior-level consumer marketing experience
- Extensive senior-level DTC/DTP experience
- Extensive senior-level digital marketing experience
- Experience in pharma, consumer health, animal health, or relevant consumer goods sectors
- USA Consumer experience is a nice to have
- Designing and scaling end-to-end consumer journeys
- Designing and scaling engagement models
- Strategic capability in marketing technology
- Strategic capability in analytics
- Strategic capability in data platforms
- Strong leadership experience managing multidisciplinary teams
- Ability to operate in highly regulated, global matrix environments
- Executive level stakeholder management
- Executive level influencing skills
- Analytical, data-driven, and consumer-centric mindset
- Experience in digital technologies
- Experience in data technologies
- Experience in AI technologies
- International experience
- Cultural adaptability
- Proficiency in English (written and spoken)
- Additional languages are a plus
- Applications from persons with severe disabilities are warmly welcomed
- In cases of equal qualifications, applicants with severe disabilities will be given preferential consideration
Tasks
- Define and lead consumer experience strategy for TA Obesity & Liver Health
- Position consumer centricity as a top priority and strategic advantage
- Develop consumer-first engagement strategy using data and insights
- Design full-funnel engagement models from awareness to retention
- Establish consumer health and goods thinking as a core differentiator
- Define technology vision and partner with IT and data analytics
- Orchestrate and partner with global brand heads and other departments
- Align innovation with the US Consumer Head for global scalability
- Lead relationships with strategic external partners
- Build and inspire a high-performing team
- Foster a culture of innovation, accountability, and collaboration
- Embed consumer-centric decision-making across the organization
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- marketing technology
- analytics
- data platforms
- digital technologies
- data technologies
- AI technologies
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Boehringer Ingelheim and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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BOBoehringer Ingelheim
Consumer Experience Head - TA Obesity & Liver Health(m/w/x)
Ingelheim am Rhein
Full-timeOn-siteSenior
AI/ML
Nejo AI Summary
Designing full-funnel engagement models for TA Obesity & Liver Health. Extensive senior-level consumer marketing experience required. Hybrid work, 4-day work week.
Requirements
- Master’s degree in Business, Marketing, Economics, Health Sciences, Life Sciences, or related fields
- MBA strongly preferred
- Extensive senior-level consumer marketing experience
- Extensive senior-level DTC/DTP experience
- Extensive senior-level digital marketing experience
- Experience in pharma, consumer health, animal health, or relevant consumer goods sectors
- USA Consumer experience is a nice to have
- Designing and scaling end-to-end consumer journeys
- Designing and scaling engagement models
- Strategic capability in marketing technology
- Strategic capability in analytics
- Strategic capability in data platforms
- Strong leadership experience managing multidisciplinary teams
- Ability to operate in highly regulated, global matrix environments
- Executive level stakeholder management
- Executive level influencing skills
- Analytical, data-driven, and consumer-centric mindset
- Experience in digital technologies
- Experience in data technologies
- Experience in AI technologies
- International experience
- Cultural adaptability
- Proficiency in English (written and spoken)
- Additional languages are a plus
- Applications from persons with severe disabilities are warmly welcomed
- In cases of equal qualifications, applicants with severe disabilities will be given preferential consideration
Tasks
- Define and lead consumer experience strategy for TA Obesity & Liver Health
- Position consumer centricity as a top priority and strategic advantage
- Develop consumer-first engagement strategy using data and insights
- Design full-funnel engagement models from awareness to retention
- Establish consumer health and goods thinking as a core differentiator
- Define technology vision and partner with IT and data analytics
- Orchestrate and partner with global brand heads and other departments
- Align innovation with the US Consumer Head for global scalability
- Lead relationships with strategic external partners
- Build and inspire a high-performing team
- Foster a culture of innovation, accountability, and collaboration
- Embed consumer-centric decision-making across the organization
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- marketing technology
- analytics
- data platforms
- digital technologies
- data technologies
- AI technologies
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Boehringer Ingelheim and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Boehringer Ingelheim
Industry
Pharmaceuticals
Description
The company is focused on delivering lasting value to patients through innovative therapies and early clinical development.
Not a perfect match?
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