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Ruby Berlin HR Consulting
2mo ago

Business Unit Lead – Loyalty Program (Automotive Aftermarket)(m/w/x)

Berlin, Hamburg
from 95,000 / year
Full-timeWith Home OfficeSenior

Description

As the Business Unit Lead for the loyalty program, you will drive the strategic and operational success of a fast-growing platform, ensuring alignment across teams while shaping Europe's leading loyalty initiative for automotive workshops.

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Requirements

  • •5–6+ years in business leadership, strategy, consulting, loyalty, or marketplace operations
  • •Strong experience managing P&L, budgets, and financial performance
  • •Experience with loyalty programs (automotive aftermarket = strong plus)
  • •Experience working with cross‑functional teams and external vendors
  • •Strong analytical mindset; KPI/OKR ownership
  • •Excellent stakeholder communication skills
  • •German C1, English fluent
  • •Based in Berlin/Hamburg or willing to be hybrid
  • •Automotive aftermarket expertise
  • •Experience scaling B2B platforms
  • •Experience in management consulting

Work Experience

5 years

Tasks

  • •Own the strategic, operational, and financial success of the loyalty platform
  • •Manage the business unit's P&L, including revenue, costs, and profitability
  • •Define, monitor, and achieve KPIs and OKRs for user growth and engagement
  • •Create and scale a global loyalty program with a sustainable business model
  • •Prioritize initiatives and allocate resources for the business unit
  • •Lead the annual roadmap creation for product, marketing, and rewards
  • •Facilitate BU ceremonies such as KPI reviews and sprint reviews
  • •Ensure collaboration across Marketing, Product, Data/Tech, and Sales
  • •Oversee operational processes for marketing campaigns and partner operations
  • •Manage relationships with external partners and service providers
  • •Communicate transparently with managing directors and key stakeholders
  • •Monitor trends in the automotive aftermarket
  • •Identify new loyalty mechanics and partnership opportunities
  • •Lead the redesign and development of the loyalty program

Languages

German – Business Fluent

English – Business Fluent

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