IQVIA CSMS GmbH
Marketing-Manager(m/w/x)
Full-timeOn-siteJunior
München, Mannheim
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Brand strategy and multi-channel marketing for medical treatment commercialization at a healthcare intelligence firm. Pharmaceutical brand management experience, especially in specialty or secondary care, required. Strategic role in complex, data-rich healthcare intelligence environment.
Requirements
- Experience in pharmaceutical brand or product management, ideally within specialty or secondary care
- Experience leading individual brands within a broader portfolio
- Strong strategic thinking and hands-on execution capability
- Ability to work effectively in matrix and multi-stakeholder environments
- Strong analytical and commercial mindset
- Excellent communication and stakeholder-management skills
- Experience in immunology, gastroenterology or dermatology
- Exposure to multi-country or regional brand roles
- Experience with biologic and/or oral therapies
- Omnichannel marketing experience within a regulated environment
Tasks
- Lead brand strategy and execution for assigned brands
- Develop and deliver integrated brand plans
- Align brand plans with partner objectives and priorities
- Translate insights into positioning, messaging, and campaigns
- Lead multi-channel marketing initiatives
- Ensure consistent, compliant brand storytelling
- Collaborate with cross-functional teams
- Collaborate with partner stakeholders
- Ensure alignment and high-quality execution with partners
- Support field teams with approved brand materials and messaging
- Manage agencies and vendors
- Brief agencies and vendors for marketing assets
- Oversee delivery of marketing assets
- Manage brand budgets, forecasts, and spend tracking
- Monitor performance against KPIs
- Track campaign effectiveness and ROI
- Optimize brand performance using data and insights
- Conduct market research
- Perform competitive analysis
- Ensure compliance with IQVIA SOPs
- Adhere to partner requirements and industry codes
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of IQVIA and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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Brand strategy and multi-channel marketing for medical treatment commercialization at a healthcare intelligence firm. Pharmaceutical brand management experience, especially in specialty or secondary care, required. Strategic role in complex, data-rich healthcare intelligence environment.
Requirements
- Experience in pharmaceutical brand or product management, ideally within specialty or secondary care
- Experience leading individual brands within a broader portfolio
- Strong strategic thinking and hands-on execution capability
- Ability to work effectively in matrix and multi-stakeholder environments
- Strong analytical and commercial mindset
- Excellent communication and stakeholder-management skills
- Experience in immunology, gastroenterology or dermatology
- Exposure to multi-country or regional brand roles
- Experience with biologic and/or oral therapies
- Omnichannel marketing experience within a regulated environment
Tasks
- Lead brand strategy and execution for assigned brands
- Develop and deliver integrated brand plans
- Align brand plans with partner objectives and priorities
- Translate insights into positioning, messaging, and campaigns
- Lead multi-channel marketing initiatives
- Ensure consistent, compliant brand storytelling
- Collaborate with cross-functional teams
- Collaborate with partner stakeholders
- Ensure alignment and high-quality execution with partners
- Support field teams with approved brand materials and messaging
- Manage agencies and vendors
- Brief agencies and vendors for marketing assets
- Oversee delivery of marketing assets
- Manage brand budgets, forecasts, and spend tracking
- Monitor performance against KPIs
- Track campaign effectiveness and ROI
- Optimize brand performance using data and insights
- Conduct market research
- Perform competitive analysis
- Ensure compliance with IQVIA SOPs
- Adhere to partner requirements and industry codes
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of IQVIA and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
IQVIA
Industry
Pharmaceuticals
Description
IQVIA is The Human Data Science Company™, focused on using data and science to help healthcare clients find better solutions for their patients.
Not a perfect match?
- IQVIA CSMS GmbH
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Full-timeOn-siteJuniorMünchen, Mannheim - IQVIA CSMS GmbH
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Programmatic / Social Campaign Manager(m/w/x)
Full-timeOn-siteExperiencedHeidelberg - Becton, Dickinson and Company
Marketing Manager Medication Delivery(m/w/x)
Full-time/Part-timeOn-siteSeniorHeidelbergfrom 110,000 / year - Becton Dickinson GmbH Germany
Marketing Specialist BDX - Central Europe(m/w/x)
Full-timeOn-siteExperiencedHeidelberg, Frankfurt am Mainfrom 96,975 / year