Abbott Medical GmbH
Lead Marketing & Customer Education Coronary(m/w/x)
Full-timeOn-siteSenior
Wetzlar
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Driving commercial growth for assigned Rx brands in DACH markets. Multichannel marketing and data-driven decision-making required. Focus on customer-centric campaign activation.
Requirements
- University degree in life sciences, pharmacy, or business administration
- Proven track record in multichannel marketing
- Customer-centric campaign activation
- Data-driven decision-making
- Analytical strength and strategic thinking
- Strong understanding of ALPS healthcare systems
- Understanding of market dynamics
- Understanding of compliance environment
- Experience in matrix organizations
- Collaboration with international stakeholders
- Strategic Thinking and business acumen
- Operational Excellence and Execution Focus
- Excellent communication skills
- Excellent stakeholder management skills
- Ability to lead cross-functional teams
- Ability to motivate cross-functional teams
- Results-oriented with strong execution skills
- Adaptability and openness to drive innovation
- Adaptability and openness to drive change
Tasks
- Maximize value and performance of assigned Rx brands
- Ensure strategic alignment and effective execution
- Integrate priorities and requirements of DACH markets
- Lead brand strategy and drive commercial growth
- Foster innovation in marketing and sales channels
- Ensure excellent brand execution at the local level
- Activate multichannel customer engagement strategies
- Collaborate with cross-functional and global teams
- Optimize brand performance and deliver value to HCPs and patients
- Manage a single brand and one small brand
- Operate in a multi-country environment (Austria & Switzerland)
- Manage synergy projects in the DACH region
- Oversee local brand budget as agreed with Head Marketing DACH
- Localize and execute brand plans aligned with global strategies
- Co-create brand strategy with Global & DACH Brand Leads
- Translate global positioning into relevant tactics for DACH markets
- Prioritize initiatives fitting customer needs and local healthcare systems
- Drive digital transformation for marketing and sales
- Define, develop, and execute digital marketing tactics
- Track and report on digital marketing performance
- Design and execute integrated multichannel marketing plans
- Leverage field force, digital channels, and hybrid models
- Drive omnichannel excellence for improved customer experience
- Experiment with AI-supported tools and modern engagement approaches
- Monitor brand performance KPIs
- Drive corrective actions where needed
- Contribute to life-cycle management activities
- Forecast demand in collaboration with Supply
- Ensure availability and aligned resource planning
- Work closely with Sales, Medical, Regulatory, Market Access, and other stakeholders
- Lead ALPS cross-functional team for aligned strategy and execution
- Ensure timely localization, review, and approval of promotional materials
- Engage with KOLs, key customers, and relevant authorities in DACH
Work Experience
- 5 years
Education
- Bachelor's degree
Languages
- German – Business Fluent
- English – Business Fluent
- French – Basic
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Norgine and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Not a perfect match?
- Abbott Medical GmbH
Marketing & Project Coordinator(m/w/x)
Full-timeOn-siteJuniorWetzlar - Norgine
National Engagement Lead (DACH) - Ultra Rare Diseases(m/w/x)
Full-timeOn-siteSeniorWettenberg - DEU - 8800 Takeda Pharma Vertrieb GmbH & Co. KG
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Marketing- und Projektkoordinator Medizintechnik(m/w/x)
Full-timeOn-siteExperiencedWetzlar
Driving commercial growth for assigned Rx brands in DACH markets. Multichannel marketing and data-driven decision-making required. Focus on customer-centric campaign activation.
Requirements
- University degree in life sciences, pharmacy, or business administration
- Proven track record in multichannel marketing
- Customer-centric campaign activation
- Data-driven decision-making
- Analytical strength and strategic thinking
- Strong understanding of ALPS healthcare systems
- Understanding of market dynamics
- Understanding of compliance environment
- Experience in matrix organizations
- Collaboration with international stakeholders
- Strategic Thinking and business acumen
- Operational Excellence and Execution Focus
- Excellent communication skills
- Excellent stakeholder management skills
- Ability to lead cross-functional teams
- Ability to motivate cross-functional teams
- Results-oriented with strong execution skills
- Adaptability and openness to drive innovation
- Adaptability and openness to drive change
Tasks
- Maximize value and performance of assigned Rx brands
- Ensure strategic alignment and effective execution
- Integrate priorities and requirements of DACH markets
- Lead brand strategy and drive commercial growth
- Foster innovation in marketing and sales channels
- Ensure excellent brand execution at the local level
- Activate multichannel customer engagement strategies
- Collaborate with cross-functional and global teams
- Optimize brand performance and deliver value to HCPs and patients
- Manage a single brand and one small brand
- Operate in a multi-country environment (Austria & Switzerland)
- Manage synergy projects in the DACH region
- Oversee local brand budget as agreed with Head Marketing DACH
- Localize and execute brand plans aligned with global strategies
- Co-create brand strategy with Global & DACH Brand Leads
- Translate global positioning into relevant tactics for DACH markets
- Prioritize initiatives fitting customer needs and local healthcare systems
- Drive digital transformation for marketing and sales
- Define, develop, and execute digital marketing tactics
- Track and report on digital marketing performance
- Design and execute integrated multichannel marketing plans
- Leverage field force, digital channels, and hybrid models
- Drive omnichannel excellence for improved customer experience
- Experiment with AI-supported tools and modern engagement approaches
- Monitor brand performance KPIs
- Drive corrective actions where needed
- Contribute to life-cycle management activities
- Forecast demand in collaboration with Supply
- Ensure availability and aligned resource planning
- Work closely with Sales, Medical, Regulatory, Market Access, and other stakeholders
- Lead ALPS cross-functional team for aligned strategy and execution
- Ensure timely localization, review, and approval of promotional materials
- Engage with KOLs, key customers, and relevant authorities in DACH
Work Experience
- 5 years
Education
- Bachelor's degree
Languages
- German – Business Fluent
- English – Business Fluent
- French – Basic
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Norgine and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
Norgine
Industry
Healthcare
Description
Norgine is transforming healthcare, backed by over a century of expertise. The company focuses on ultra-rare diseases, bridging science with strategic account leadership to improve patient outcomes.
Not a perfect match?
- Abbott Medical GmbH
Lead Marketing & Customer Education Coronary(m/w/x)
Full-timeOn-siteSeniorWetzlar - Abbott Medical GmbH
Marketing & Project Coordinator(m/w/x)
Full-timeOn-siteJuniorWetzlar - Norgine
National Engagement Lead (DACH) - Ultra Rare Diseases(m/w/x)
Full-timeOn-siteSeniorWettenberg - DEU - 8800 Takeda Pharma Vertrieb GmbH & Co. KG
Network Manager Gastrointestinal (GI)(m/w/x)
Full-timeOn-siteExperiencedKöln, Düsseldorf, Aachen, Koblenz, Duisburg, Siegen, Kassel, Gießen - Abbott
Marketing- und Projektkoordinator Medizintechnik(m/w/x)
Full-timeOn-siteExperiencedWetzlar