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THThe Quality Group GmbH

Brand & Communications Director(m/w/x)

Hamburg
Full-timeWith Home OfficeManagement
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Evolving brand positioning and visual identity for Germany's leading sports nutrition direct-to-consumer brand. 10+ years international brand marketing experience required. Flexible hours, remote work options, and EGYM Wellpass membership.

Requirements

  • Fluent German and English
  • 10+ years international brand marketing and communications experience, ideally FMCG
  • Proven track record building, scaling, strengthening consumer brands
  • Led development of large-scale brand platforms, communication architectures, integrated campaigns
  • Extensive experience driving brand redesigns, visual identity, packaging strategies
  • Comfortable defining long-term brand strategy and campaign execution
  • Successfully led and inspired in-house creative teams and external agencies
  • Strong expertise digital-first, social, influencer, content, e-commerce brand building
  • Thrives in fast-growing, entrepreneurial environments; strategic, pragmatic, low-ego, action-oriented leadership

Tasks

  • Define and evolve brand positioning
  • Develop brand architecture and visual identity
  • Create communication strategy across categories and channels
  • Ensure brand consistency and excellence in campaigns and content
  • Lead development of integrated communication platforms
  • Drive brand awareness and long-term equity
  • Shape consumer-centric communication strategies
  • Identify target audiences and key messages
  • Develop activation plans and channel-specific approaches
  • Oversee visual identity and packaging evolution
  • Lead and develop internal creative and brand teams
  • Manage external agencies and production partners
  • Collaborate with Product, DTC, International, and Local Marketing teams
  • Create seamless consumer journeys and integrated brand experiences
  • Track brand performance and campaign effectiveness
  • Allocate marketing investments to maximize ROI

Work Experience

  • 10 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • German – Fluent
  • English – Fluent

Benefits

Flexible Working

  • Flexible working hours
  • Remote work options

Corporate Discounts

  • Employee discounts
  • Corporate Benefits access
  • Free products from brands

Healthcare & Fitness

  • Subsidized EGYM Wellpass membership

Public Transport Subsidies

  • Deutschlandticket subsidy

Retirement Plans

  • Company pension scheme

Workation & Sabbatical

  • Workation opportunities

Modern Equipment

  • Home office setup (monitors)

Parking & Commuter Benefits

  • Free parking

Informal Culture

  • Dogs welcome in office
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of The Quality Group GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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