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PXPXG Pharma GmbH

Brand & Activation Manager(m/w/x)

Mannheim
Full-timeWith Home OfficeExperienced

Global brand activation for private label healthcare products, leading 360° campaigns. 3-5 years brand marketing experience in consumer health or FMCG preferred. 30 days vacation, job bike.

Requirements

  • Degree in Marketing, Communications, Business, or related field
  • 3-5 years experience in brand marketing, campaign management, or activation (ideally FMCG, pharmaceutical, beauty, or consumer health sector)
  • Strong understanding of brand strategy, visual identity, content creation, and integrated marketing communication
  • Experience with TYPO3 CMS
  • Strong affinity for digital platforms, online strategy, and social media
  • Excellent communication skills
  • Proactive mindset
  • Strong hands-on mentality for efficient execution
  • Experience working with creative agencies
  • Experience managing complex projects across multiple stakeholders
  • Strong analytical skills for campaign performance and market insights
  • Excellent communication skills
  • Proactive mindset
  • Ability to work in dynamic, international environment
  • Willingness to travel internationally (approx. 10-20%)
  • Fluent English
  • German language skills (a plus)
  • Willingness to travel internationally (approx. 10-20%)

Tasks

  • Develop global PL brand activation strategies
  • Implement global PL brand activation strategies
  • Define brand role within each category
  • Define brand positioning within each category
  • Lead creation and execution of central 360° campaigns
  • Manage global PL brand portfolio
  • Evolve global PL brand portfolio
  • Ensure cross-channel brand consistency
  • Oversee development of central TYPO3 websites
  • Oversee optimization of central TYPO3 websites
  • Manage content for central TYPO3 websites
  • Define global online and social media strategy
  • Implement global online and social media strategy
  • Develop POS materials for brand visibility
  • Enhance shopper engagement with POS materials
  • Improve conversion with POS materials
  • Monitor brand awareness and consideration
  • Monitor commercial performance for improvements
  • Support countries building brand activation plans with insights
  • Support countries evaluating brand activation plans with insights
  • Provide tools, assets, and materials for brand adoption
  • Track consumer, market, and competitor trends
  • Identify brand opportunities and growth potential
  • Collaborate with international teams
  • Share assets, insights, and feedback
  • Drive continuous improvement

Work Experience

  • 3 - 5 years

Education

  • Bachelor's degree

Languages

  • EnglishBusiness Fluent
  • GermanBasic

Tools & Technologies

  • TYPO3 CMS

Benefits

Job Security

  • Permanent employment contract

Additional Allowances

  • 13 monthly salaries

More Vacation Days

  • 30 days of vacation

Company Bike

  • Job bike

Retirement Plans

  • Company pension scheme

Modern Equipment

  • Mobile office

Flexible Working

  • Flexible working time models

Career Advancement

  • Career opportunities

Learning & Development

  • Exclusive training courses

Team Events

  • Team events
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of PXG Pharma GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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