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B2B Brand Manager(m/w/x)
Marketing truck-mounted aerial work platforms for European market expansion. B2B brand strategy, market analysis, and product roadmap input required. Flexible WFH, 30+ days vacation, JobRad.
Requirements
- Degree in marketing, business administration, engineering, or comparable qualification
- Several years of experience in B2B marketing, brand management, or product management, ideally in commercial vehicle, mechanical engineering, or industrial products sectors
- Good understanding of technically complex products and applications
- Analytical thinking, market trend recognition, and strategy derivation
- Experience in market analysis, product strategy, marketing campaign development, content, and lead generation
- Enjoyment of working in international teams and confidence with stakeholders
- Confident communication in English; additional foreign languages are a plus
- Structured approach to work, initiative, and strong communication skills
Tasks
- Ensure marketing success for truck-mounted aerial work platforms
- Develop clear marketing strategies and positioning
- Analyze target industries, applications, and customer requirements
- Identify growth potential and value propositions
- Gather and incorporate market feedback into product roadmap
- Work closely with sales and engineering teams
- Develop integrated marketing campaigns
- Oversee the entire sales funnel
- Optimize campaign performance based on KPIs
Work Experience
- approx. 1 - 4 years
Education
- Vocational certificationOR
- Bachelor's degree
Languages
- English – Business Fluent
Benefits
Flexible Working
- Flexible work from home
Job Security
- Permanent contract
More Vacation Days
- Plenty of vacation time
Other Benefits
- Comprehensive employee benefits program
Company Bike
- JobRad (bicycle leasing)
Company Vehicle
- Job Car
Team Events
- Team events
- Summer parties
- Christmas parties
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B2B Brand Manager(m/w/x)
Marketing truck-mounted aerial work platforms for European market expansion. B2B brand strategy, market analysis, and product roadmap input required. Flexible WFH, 30+ days vacation, JobRad.
Requirements
- Degree in marketing, business administration, engineering, or comparable qualification
- Several years of experience in B2B marketing, brand management, or product management, ideally in commercial vehicle, mechanical engineering, or industrial products sectors
- Good understanding of technically complex products and applications
- Analytical thinking, market trend recognition, and strategy derivation
- Experience in market analysis, product strategy, marketing campaign development, content, and lead generation
- Enjoyment of working in international teams and confidence with stakeholders
- Confident communication in English; additional foreign languages are a plus
- Structured approach to work, initiative, and strong communication skills
Tasks
- Ensure marketing success for truck-mounted aerial work platforms
- Develop clear marketing strategies and positioning
- Analyze target industries, applications, and customer requirements
- Identify growth potential and value propositions
- Gather and incorporate market feedback into product roadmap
- Work closely with sales and engineering teams
- Develop integrated marketing campaigns
- Oversee the entire sales funnel
- Optimize campaign performance based on KPIs
Work Experience
- approx. 1 - 4 years
Education
- Vocational certificationOR
- Bachelor's degree
Languages
- English – Business Fluent
Benefits
Flexible Working
- Flexible work from home
Job Security
- Permanent contract
More Vacation Days
- Plenty of vacation time
Other Benefits
- Comprehensive employee benefits program
Company Bike
- JobRad (bicycle leasing)
Company Vehicle
- Job Car
Team Events
- Team events
- Summer parties
- Christmas parties
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Ruthmann Holdings GmbH
Industry
Manufacturing
Description
Das Unternehmen ist eine der führenden Marken im Bereich der Hubarbeitsbühnen und setzt auf starke Zusammenarbeit und Innovation.
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