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B2B Brand Manager(m/w/x)
Marketing truck-mounted aerial work platforms for European market expansion. B2B brand strategy, market analysis, and product roadmap input required. Flexible WFH, 30+ days vacation, JobRad.
Requirements
- Degree in marketing, business administration, engineering, or comparable qualification
- Several years of experience in B2B marketing, brand management, or product management, ideally in commercial vehicle, mechanical engineering, or industrial products sectors
- Good understanding of technically complex products and applications
- Analytical thinking, market trend recognition, and strategy derivation
- Experience in market analysis, product strategy, marketing campaign development, content, and lead generation
- Enjoyment of working in international teams and confidence with stakeholders
- Confident communication in English; additional foreign languages are a plus
- Structured approach to work, initiative, and strong communication skills
Tasks
- Ensure marketing success for truck-mounted aerial work platforms
- Develop clear marketing strategies and positioning
- Analyze target industries, applications, and customer requirements
- Identify growth potential and value propositions
- Gather and incorporate market feedback into product roadmap
- Work closely with sales and engineering teams
- Develop integrated marketing campaigns
- Oversee the entire sales funnel
- Optimize campaign performance based on KPIs
Work Experience
- approx. 1 - 4 years
Education
- Vocational certificationOR
- Bachelor's degree
Languages
- English – Business Fluent
Benefits
Flexible Working
- Flexible work from home
Job Security
- Permanent contract
More Vacation Days
- Plenty of vacation time
Other Benefits
- Comprehensive employee benefits program
Company Bike
- JobRad (bicycle leasing)
Company Vehicle
- Job Car
Team Events
- Team events
- Summer parties
- Christmas parties
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B2B Brand Manager(m/w/x)
Marketing truck-mounted aerial work platforms for European market expansion. B2B brand strategy, market analysis, and product roadmap input required. Flexible WFH, 30+ days vacation, JobRad.
Requirements
- Degree in marketing, business administration, engineering, or comparable qualification
- Several years of experience in B2B marketing, brand management, or product management, ideally in commercial vehicle, mechanical engineering, or industrial products sectors
- Good understanding of technically complex products and applications
- Analytical thinking, market trend recognition, and strategy derivation
- Experience in market analysis, product strategy, marketing campaign development, content, and lead generation
- Enjoyment of working in international teams and confidence with stakeholders
- Confident communication in English; additional foreign languages are a plus
- Structured approach to work, initiative, and strong communication skills
Tasks
- Ensure marketing success for truck-mounted aerial work platforms
- Develop clear marketing strategies and positioning
- Analyze target industries, applications, and customer requirements
- Identify growth potential and value propositions
- Gather and incorporate market feedback into product roadmap
- Work closely with sales and engineering teams
- Develop integrated marketing campaigns
- Oversee the entire sales funnel
- Optimize campaign performance based on KPIs
Work Experience
- approx. 1 - 4 years
Education
- Vocational certificationOR
- Bachelor's degree
Languages
- English – Business Fluent
Benefits
Flexible Working
- Flexible work from home
Job Security
- Permanent contract
More Vacation Days
- Plenty of vacation time
Other Benefits
- Comprehensive employee benefits program
Company Bike
- JobRad (bicycle leasing)
Company Vehicle
- Job Car
Team Events
- Team events
- Summer parties
- Christmas parties
About the Company
Ruthmann Holdings GmbH
Industry
Manufacturing
Description
Das Unternehmen ist eine der führenden Marken im Bereich der Hubarbeitsbühnen und setzt auf starke Zusammenarbeit und Innovation.
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