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RURuthmann Holdings GmbH

B2B Brand Manager(m/w/x)

Düsseldorf
Full-timeWith Home OfficeExperienced

Marketing truck-mounted aerial work platforms for European market expansion. B2B brand strategy, market analysis, and product roadmap input required. Flexible WFH, 30+ days vacation, JobRad.

Requirements

  • Degree in marketing, business administration, engineering, or comparable qualification
  • Several years of experience in B2B marketing, brand management, or product management, ideally in commercial vehicle, mechanical engineering, or industrial products sectors
  • Good understanding of technically complex products and applications
  • Analytical thinking, market trend recognition, and strategy derivation
  • Experience in market analysis, product strategy, marketing campaign development, content, and lead generation
  • Enjoyment of working in international teams and confidence with stakeholders
  • Confident communication in English; additional foreign languages are a plus
  • Structured approach to work, initiative, and strong communication skills

Tasks

  • Ensure marketing success for truck-mounted aerial work platforms
  • Develop clear marketing strategies and positioning
  • Analyze target industries, applications, and customer requirements
  • Identify growth potential and value propositions
  • Gather and incorporate market feedback into product roadmap
  • Work closely with sales and engineering teams
  • Develop integrated marketing campaigns
  • Oversee the entire sales funnel
  • Optimize campaign performance based on KPIs

Work Experience

  • approx. 1 - 4 years

Education

  • Vocational certificationOR
  • Bachelor's degree

Languages

  • EnglishBusiness Fluent

Benefits

Flexible Working

  • Flexible work from home

Job Security

  • Permanent contract

More Vacation Days

  • Plenty of vacation time

Other Benefits

  • Comprehensive employee benefits program

Company Bike

  • JobRad (bicycle leasing)

Company Vehicle

  • Job Car

Team Events

  • Team events
  • Summer parties
  • Christmas parties
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Ruthmann Holdings GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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