AUTO1 Group
ATL Marketing Manager(m/w/x)
Full-timeWith HomeofficeExperienced
Berlin
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AUAUTO1 Group
ATL Marketing Manager(m/w/x)
Berlin
Full-timeWith Home OfficeExperienced
Nejo AI Summary
Planning and optimizing campaigns across TV, OOH, Radio, and digital channels for a digital automotive platform. 2+ years managing online/offline marketing campaigns required. 30 days vacation, dedicated education budget.
Requirements
- 2+ years of experience managing online and/or offline marketing campaigns
- Advanced analytical skills and data-driven approach
- Strong attention to detail and structured mindset
- Experience in managing agency and media supplier relationships
- Excellent communication skills; fluency in English
- Experience with programmatic media buying
- Experience in shaping creative strategy and direction
- Fluency in an additional European language, especially German, Spanish, Swedish, or Portuguese
- High motivation, adaptability, and drive to challenge the status quo
Tasks
- Plan, launch, and optimize campaigns across TV, OOH, Radio, and digital channels
- Develop innovative measurement and attribution methods for marketing effectiveness
- Analyze campaign performance by connecting KPIs with core business data
- Identify growth opportunities using industry-leading analytics tools
- Manage and allocate budgets across channels for efficient customer acquisition
- Build data-backed business cases for brand initiatives
- Negotiate TV pricing and manage agency relationships
- Collaborate with creative and production teams to inspire impactful concepts
- Identify, test, and scale new offline and online channels for growth
Work Experience
- 2 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Native
Tools & Technologies
- Excel
- SQL
- BigQuery
Benefits
Flexible Working
- Working-from-home options
- Flexible working hours
More Vacation Days
- 30 days of vacation
Additional Allowances
- Dedicated education budget
Corporate Discounts
- Discounts on well-known brands
Mental Health Support
- Free access to Headspace
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of AUTO1 Group and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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AUAUTO1 Group
ATL Marketing Manager(m/w/x)
Berlin
Full-timeWith Home OfficeExperienced
Nejo AI Summary
Planning and optimizing campaigns across TV, OOH, Radio, and digital channels for a digital automotive platform. 2+ years managing online/offline marketing campaigns required. 30 days vacation, dedicated education budget.
Requirements
- 2+ years of experience managing online and/or offline marketing campaigns
- Advanced analytical skills and data-driven approach
- Strong attention to detail and structured mindset
- Experience in managing agency and media supplier relationships
- Excellent communication skills; fluency in English
- Experience with programmatic media buying
- Experience in shaping creative strategy and direction
- Fluency in an additional European language, especially German, Spanish, Swedish, or Portuguese
- High motivation, adaptability, and drive to challenge the status quo
Tasks
- Plan, launch, and optimize campaigns across TV, OOH, Radio, and digital channels
- Develop innovative measurement and attribution methods for marketing effectiveness
- Analyze campaign performance by connecting KPIs with core business data
- Identify growth opportunities using industry-leading analytics tools
- Manage and allocate budgets across channels for efficient customer acquisition
- Build data-backed business cases for brand initiatives
- Negotiate TV pricing and manage agency relationships
- Collaborate with creative and production teams to inspire impactful concepts
- Identify, test, and scale new offline and online channels for growth
Work Experience
- 2 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Native
Tools & Technologies
- Excel
- SQL
- BigQuery
Benefits
Flexible Working
- Working-from-home options
- Flexible working hours
More Vacation Days
- 30 days of vacation
Additional Allowances
- Dedicated education budget
Corporate Discounts
- Discounts on well-known brands
Mental Health Support
- Free access to Headspace
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of AUTO1 Group and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
AUTO1 Group
Industry
Automotive
Description
AUTO1 Group ist Europas führende digitale Automobilplattform. Als dynamisches Tech-Unternehmen revolutionieren wir mit unseren Marken wirkaufendeinauto.de, AUTO1.com und Autohero die Automobilbranche.
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