Description

As an Account Based Marketing Manager, you will focus on developing and executing targeted marketing strategies to enhance customer engagement and drive sales. This role involves collaborating with teams, optimizing campaigns, and leveraging data to achieve impactful results.

Requirements

• •Degree in marketing, related field, or equivalent professional training/experience
• •4+ years of experience in ABM and B2B marketing
• •Demonstrated ability to provide strategic and consultative input to sales team
• •Direct customer-facing experience in enterprise, account-based, field marketing or solution sales role
• •Team player able to work cross-functionally

Tasks

• •Meet or exceed quarterly role requirements
• •Contribute to ABM processes and best practices for marketing and sales teams
• •Understand multi-touch attribution reporting for key accounts
• •Document and share campaign tactic optimization best practices
• •Understand accounts and campaign planning and execution
• •Complete ITSMA Account Based Marketing Training and Certification
• •Deliver account portfolio research and analysis to drive ABSM strategies
• •Strategize, execute, and optimize data-driven ABSM 1:1 and 1:few strategies
• •Deploy multi-channel ABM 1:1 and 1:few campaigns
• •Collaborate on targeting strategies for 1:many ABM campaigns
• •Apply an experimentation mindset to ABM campaigns
• •Iterate and optimize campaigns based on data analysis
• •Collaborate with marketing and sales teams to prioritize key accounts
• •Provide ongoing reporting and campaign insights to stakeholders
• •Leverage high-performance ABSM marketing tools and integrations
• •Partner with BDR and sales teams for strong alignment