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Thomson Reuters Enterprise Centre GmbH
4mo ago

VP of Brand and Events(m/w/x)

Zug
Full-timeWith Home OfficeManagement
AI/ML

Description

As the VP of Brand and Events, you will shape brand strategies and lead a talented team to enhance brand value, manage sponsorships, and execute impactful events, all while ensuring brand consistency and driving customer engagement.

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Requirements

  • Senior-level marketing professional
  • Strategic, business-focused mindset
  • Effective communication abilities
  • Ability to inject disciplined and innovative thinking
  • Advocacy, negotiation, and presentation skills
  • Experience in product brand management
  • Experience with Account-Based Marketing (ABM) for B2B
  • Strong measurement and analytics experience
  • Ability to define and measure brand metrics
  • Proven track record managing high-profile brands
  • Global brand portfolio management experience
  • Demonstrated success in global marketing environments
  • Crisis communications and brand reputation management experience
  • Ability to understand commercial, technical, and strategic drivers
  • Outstanding analytical and problem-solving capabilities
  • Excellent oral and written communication skills
  • Strong ability to coordinate and manage collaborative efforts
  • Extensive experience in global and virtual environments
  • Proficiency in digital communication platforms
  • Excellent project management and presentation skills
  • Strong team collaboration skills
  • Proven success developing stakeholder relationships
  • Bachelor's degree required
  • Marketing or business-related degrees preferred
  • Advanced degree preferred (JD, MBA, or technical)
  • 15+ years of related marketing experience
  • 10+ years management experience in brand management
  • Experience leading brand teams in technology sector
  • Experience with customer events
  • Experience building and scaling marketing teams
  • Experience in rapid-growth environments

Education

Bachelor's degree
OR
Master's degree

Work Experience

15 years

Tasks

  • Develop strategies to enhance brand value through marketing and communications programs
  • Lead the adoption of AI-powered brand analytics and marketing automation platforms
  • Support employee communications programs to promote brand engagement
  • Create purpose-driven brand narratives aligned with corporate goals
  • Establish brand protection strategies through online monitoring and trademark registrations
  • Set guidelines for brand, trademark, and trade dress usage across the organization
  • Collaborate with CX teams to ensure brand consistency across customer touchpoints
  • Develop measurement strategies for brand attributes compared to competitors
  • Generate awareness through strategic marketing campaigns across media channels
  • Identify and manage key enterprise sponsorships to boost brand recognition
  • Lead events and tradeshow strategy and management for various audiences
  • Drive hybrid event strategies and immersive digital experiences for engagement
  • Execute crisis communications and brand reputation management strategies

Languages

EnglishBusiness Fluent

Benefits

Flexible Working

  • Flexible work arrangements

Learning & Development

  • Significant investment in professional development

More Vacation Days

  • Flexible vacation

Mental Health Support

  • Two company-wide Mental Health Days off
  • Access to the Headspace app
  • Resources for mental wellbeing

Retirement Plans

  • Retirement savings

Additional Allowances

  • Tuition reimbursement
  • Resources for financial wellbeing

Bonuses & Incentives

  • Employee incentive programs

Healthcare & Fitness

  • Resources for physical wellbeing

Social Impact

  • Two paid volunteer days off annually
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Thomson Reuters Enterprise Centre GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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