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BRBRAINEFFECT

Team Lead Retention & CRM(m/w/x)

Berlin
Full-timeWith Home OfficeSenior

Building a retention ecosystem for a mind nutrition e-commerce company. 5+ years eCommerce CRM and 3+ years team leadership experience required. Hybrid work, flexible hours, and a 15% allowance.

Requirements

  • 5+ years eCommerce CRM experience
  • Minimum 3 years leading high-performing teams
  • Proven track record launching new revenue streams
  • Proven track record scaling CRM flows
  • Data native
  • Expertise in cohort analysis
  • Ability to move CLV, churn rates, retention KPIs
  • Deep expertise in Klaviyo
  • Deep expertise in Shopify ecosystem
  • Strategic mindset for automation design
  • Strong copywriting skills
  • Ability to create 'Love Brand' experiences
  • Fluent in German
  • Fluent in English
  • Ready to join on-site in Berlin

Tasks

  • Build a world-class retention ecosystem
  • Transform one-time buyers into lifelong advocates
  • Own the entire post-purchase journey
  • Implement data-driven lifecycle communication
  • Create creative brand touchpoints
  • Maximize customer lifetime value (CLV)
  • Launch subscription models
  • Define subscription value proposition
  • Integrate subscription technology
  • Set initial adoption KPIs
  • Optimize the full retention funnel
  • Use Klaviyo and WhatsApp for personalized journeys
  • Lead and mentor the CRM team
  • Own CLV and Cohort metrics
  • Analyze data to pivot strategies
  • Maximize long-term profitability
  • Bridge Brand, Product, and Tech teams
  • Ensure seamless unboxing to re-order experience

Work Experience

  • 3 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • GermanFluent
  • EnglishFluent

Tools & Technologies

  • Klaviyo
  • Shopify

Benefits

Flexible Working

  • Hybrid work mode
  • Flexible working hours

Retirement Plans

  • Company pension plan

Additional Allowances

  • 15% allowance

Healthcare & Fitness

  • Subsidized Urban Sports Club membership
  • Yoga sessions
  • Sports sessions

Free or Subsidized Food

  • Subsidized lunch
  • Company lunches

Other Benefits

  • 100% ownership
  • 100% trust

Informal Culture

  • 0% micromanagement

Team Events

  • Parties

Corporate Discounts

  • Employee discounts on products

Workation & Sabbatical

  • Annual jobbatical
  • Remote work during jobbatical
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of BRAINEFFECT and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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