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RErebuy

Head of CRM(m/w/x)

Berlin
Full-timeWith Home OfficeSenior
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Designing end-to-end customer lifecycle strategy for sustainable electronics reuse. 6-8 years CRM strategy and execution ownership required. Centrally located office, independence and new ideas encouraged.

Requirements

  • 10-12 years total marketing experience
  • 6-8 years owning CRM strategy and execution
  • CRM programme building and leadership
  • Demonstrable commercial accountability for CRM targets
  • Hands-on lifecycle strategy design
  • Strong analytical self-sufficiency
  • Cohort LTV analysis capability
  • Holdout test design capability
  • Incrementality results interpretation
  • Enterprise-grade CRM platform experience at scale
  • Experience in two-sided marketplace CRM
  • Familiarity with modern CRM stack
  • Experience building incrementality measurement
  • German market consumer experience
  • Exposure to recommerce or circular economy business

Tasks

  • Design and own end-to-end customer lifecycle strategy
  • Build programmes for both buying and selling categories
  • Ensure lifecycle stages are data-driven and commercially logical
  • Track and optimize customer lifetime value (LTV)
  • Measure incremental uplift from CRM engagement
  • Develop and maintain behavioural segmentation model
  • Refine incrementality measurement framework
  • Identify and advocate for CRM technology investments
  • Optimize seller-to-buyer and buyer-to-seller conversion programmes
  • Manage and develop a team of 5 CRM managers and associates
  • Collaborate with Category Management on CRM activities
  • Present CRM performance and strategic recommendations to C-suite

Work Experience

  • 6 - 8 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • German – Native
  • English – Fluent

Tools & Technologies

  • Klaviyo
  • Braze
  • Emarsys
  • Salesforce Marketing Cloud
  • Segment
  • CDP

Benefits

Informal Culture

  • Friendly team
  • Flat hierarchies
  • Dog-friendly office

Startup Environment

  • Environment for independence and new ideas

Other Benefits

  • Transparency

Parking & Commuter Benefits

  • Centrally located office

Family Support

  • Family-friendly environment
  • Paid child sick leave

Flexible Working

  • Flexible environment

Corporate Discounts

  • Employee discounts on rebuy.de
  • Discounts on sustainable products
  • Discounts on sustainable micro-mobility

Ergonomic Workplace

  • On-site massages

Team Events

  • Team and company events

Mental Health Support

  • Mental health offers

More Vacation Days

  • 30 vacation days

Healthcare & Fitness

  • On-site gym

Childcare

  • On-site daycare
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of rebuy and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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