Restaurant Brands International Inc.
Sr. Director, Franchising & Profitability, EMEA(m/w/x)
Full-timeOn-siteManagement
Zug
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RERestaurant Brands International Inc.
Sr. Director, Marketing(m/w/x)
Zug
Full-timeOn-siteManagement
Nejo AI Summary
Shaping EMEA brand strategy for global quick service restaurant brands, partnering with franchisee CMOs to refine market priorities. 10-15 years in brand marketing and multi-market/regional roles required. Global paid parental leave, free telemedicine, mental wellness support.
Requirements
- 10-15 years in brand marketing, communications, media strategy, and innovation
- Experience in FMCG/CPG or restaurant industry
- Proven experience in multi-market / regional roles
- Track record of building bold, effective creative and integrated campaigns
- Deep understanding of digital and social platforms, creator ecosystems, and emergent youth culture behaviors
- Proven ability to lead agencies, manage cross-functional teams, and influence C-suite partners
- Ability to influence cross-functional senior stakeholders and comfortable navigating matrixed, multi-market environments
- Strong capability in building strategies, designing frameworks, simplifying complexity, and enabling execution
- Passion for new trends, creativity, media, and great tasting food
- Fluency in English
Tasks
- Shape and champion a cohesive EMEA brand strategy
- Translate global brand positioning into practical frameworks
- Partner with franchisee CMOs to refine market-level priorities
- Serve as the senior brand advisor to markets
- Set the standard for breakthrough creative work across EMEA
- Lead the development of campaign playbooks and brand assets
- Partner with markets on creative brief development and agency best practices
- Ensure communication materials align with brand voice and identity
- Oversee the regional innovation agenda and integration with brand strategy
- Build a pipeline balancing core innovation and brand-building offers
- Ensure innovation workstreams connect with key markets for rollout
- Strengthen the brand by ensuring great tasting food and unique attributes
- Lead the regional media strategy for effective channel presence
- Guide markets on media planning principles and channel architecture
- Build relationships with media platforms and agencies for innovation
- Ensure creative and media work align for social-driven campaigns
- Partner with markets to enhance digital maturity and integration
- Build a region-wide social strategy for relevance with young adults
- Lead development of creator and influencer partnership strategies
- Champion rapid, platform-native ways of working and creative experimentation
- Develop playbooks to elevate social craft and cultural fluency
- Identify and cultivate strategic partnerships for brand relevance
- Strengthen execution of global licensing programs
- Drive collaborations that reinforce brand distinctiveness
- Act as the senior marketing partner to country CMOs
- Partner with Global brand teams for EMEA representation
- Lead and mentor a diverse team across various functions
- Set a culture of creativity and data-driven decision making
- Develop talent capability across the region
Work Experience
- 10 - 15 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Benefits
Generous Parental Leave
- Comprehensive global paid parental leave
Mental Health Support
- Free telemedicine support
- Mental wellness support
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Restaurant Brands International Inc. and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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RERestaurant Brands International Inc.
Sr. Director, Marketing(m/w/x)
Zug
Full-timeOn-siteManagement
Nejo AI Summary
Shaping EMEA brand strategy for global quick service restaurant brands, partnering with franchisee CMOs to refine market priorities. 10-15 years in brand marketing and multi-market/regional roles required. Global paid parental leave, free telemedicine, mental wellness support.
Requirements
- 10-15 years in brand marketing, communications, media strategy, and innovation
- Experience in FMCG/CPG or restaurant industry
- Proven experience in multi-market / regional roles
- Track record of building bold, effective creative and integrated campaigns
- Deep understanding of digital and social platforms, creator ecosystems, and emergent youth culture behaviors
- Proven ability to lead agencies, manage cross-functional teams, and influence C-suite partners
- Ability to influence cross-functional senior stakeholders and comfortable navigating matrixed, multi-market environments
- Strong capability in building strategies, designing frameworks, simplifying complexity, and enabling execution
- Passion for new trends, creativity, media, and great tasting food
- Fluency in English
Tasks
- Shape and champion a cohesive EMEA brand strategy
- Translate global brand positioning into practical frameworks
- Partner with franchisee CMOs to refine market-level priorities
- Serve as the senior brand advisor to markets
- Set the standard for breakthrough creative work across EMEA
- Lead the development of campaign playbooks and brand assets
- Partner with markets on creative brief development and agency best practices
- Ensure communication materials align with brand voice and identity
- Oversee the regional innovation agenda and integration with brand strategy
- Build a pipeline balancing core innovation and brand-building offers
- Ensure innovation workstreams connect with key markets for rollout
- Strengthen the brand by ensuring great tasting food and unique attributes
- Lead the regional media strategy for effective channel presence
- Guide markets on media planning principles and channel architecture
- Build relationships with media platforms and agencies for innovation
- Ensure creative and media work align for social-driven campaigns
- Partner with markets to enhance digital maturity and integration
- Build a region-wide social strategy for relevance with young adults
- Lead development of creator and influencer partnership strategies
- Champion rapid, platform-native ways of working and creative experimentation
- Develop playbooks to elevate social craft and cultural fluency
- Identify and cultivate strategic partnerships for brand relevance
- Strengthen execution of global licensing programs
- Drive collaborations that reinforce brand distinctiveness
- Act as the senior marketing partner to country CMOs
- Partner with Global brand teams for EMEA representation
- Lead and mentor a diverse team across various functions
- Set a culture of creativity and data-driven decision making
- Develop talent capability across the region
Work Experience
- 10 - 15 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Benefits
Generous Parental Leave
- Comprehensive global paid parental leave
Mental Health Support
- Free telemedicine support
- Mental wellness support
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Restaurant Brands International Inc. and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
Restaurant Brands International Inc.
Industry
Food
Description
The company is one of the world's largest quick service restaurant companies, owning TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®.
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