Description

In this senior leadership role, you will elevate the Burger King brand across EMEA by shaping a cohesive strategy, driving creative excellence, and fostering innovation. Your day-to-day responsibilities will involve collaborating with markets, guiding media strategies, and mentoring a diverse team to ensure the brand resonates culturally and creatively.

Requirements

• •10-15 years in brand marketing, communications, media strategy, and innovation
• •Experience in FMCG/CPG or restaurant industry
• •Proven experience in multi-market / regional roles
• •Track record of building bold, effective creative and integrated campaigns
• •Deep understanding of digital and social platforms, creator ecosystems, and emergent youth culture behaviors
• •Proven ability to lead agencies, manage cross-functional teams, and influence C-suite partners
• •Ability to influence cross-functional senior stakeholders and comfortable navigating matrixed, multi-market environments
• •Strong capability in building strategies, designing frameworks, simplifying complexity, and enabling execution
• •Passion for new trends, creativity, media, and great tasting food
• •Fluency in English

Tasks

• •Shape and champion a cohesive EMEA brand strategy
• •Translate global brand positioning into practical frameworks
• •Partner with franchisee CMOs to refine market-level priorities
• •Serve as the senior brand advisor to markets
• •Set the standard for breakthrough creative work across EMEA
• •Lead the development of campaign playbooks and brand assets
• •Partner with markets on creative brief development and agency best practices
• •Ensure communication materials align with brand voice and identity
• •Oversee the regional innovation agenda and integration with brand strategy
• •Build a pipeline balancing core innovation and brand-building offers
• •Ensure innovation workstreams connect with key markets for rollout
• •Strengthen the brand by ensuring great tasting food and unique attributes
• •Lead the regional media strategy for effective channel presence
• •Guide markets on media planning principles and channel architecture
• •Build relationships with media platforms and agencies for innovation
• •Ensure creative and media work align for social-driven campaigns
• •Partner with markets to enhance digital maturity and integration
• •Build a region-wide social strategy for relevance with young adults
• •Lead development of creator and influencer partnership strategies
• •Champion rapid, platform-native ways of working and creative experimentation
• •Develop playbooks to elevate social craft and cultural fluency
• •Identify and cultivate strategic partnerships for brand relevance
• •Strengthen execution of global licensing programs
• •Drive collaborations that reinforce brand distinctiveness
• •Act as the senior marketing partner to country CMOs
• •Partner with Global brand teams for EMEA representation
• •Lead and mentor a diverse team across various functions
• •Set a culture of creativity and data-driven decision making
• •Develop talent capability across the region

Benefits