Senior Specialist, Brand Strategy(m/w/x)

Description

In this role, you will actively shape the Johnson Controls brand strategy by developing compelling narratives, monitoring brand health, and ensuring consistent execution across various channels. Your day-to-day responsibilities will involve collaboration with creative teams and presenting insights that drive strategic decisions.

Requirements

• •Native-level fluency in English
• •Bachelor’s degree in Marketing, Business, Communications, or related field
• •Prior experience in brand strategy and execution
• •Demonstrated track record of collaboration and teamwork
• •Strong brand, analytical, project management, and organizational skills
• •Familiarity with HVAC, energy, automation, or smart building technologies

Tasks

• •Contribute to the evolution of brand positioning
• •Conduct market research and customer insight analysis
• •Perform competitive assessments to inform strategy
• •Ensure consistent brand representation with internal partners
• •Monitor brand health performance metrics
• •Deliver competitive benchmarks and analysis
• •Optimize brand visibility and engagement using data
• •Present strategic recommendations to senior stakeholders
• •Develop and evolve brand guidelines and templates
• •Lead governance efforts for brand standards adherence
• •Integrate brand standards into AI tools and frameworks
• •Oversee trademark usage and internal naming processes
• •Ensure brand assets are accessible and up-to-date
• •Translate brand strategy into narratives and content
• •Collaborate with creative teams to develop campaign assets
• •Lead thought leadership and positioning programs