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Senior Product Manager - Personalization and Loyalty(m/w/x)
Product roadmap for personalization, loyalty, and mobile apps at European e-commerce platform. 4+ years product management experience required. Hybrid work, extensive learning opportunities.
Requirements
- Bachelor/master’s degree in business, engineering, or quantitative field
- Solid understanding of e-commerce
- Proven track record of successful products
- Experience with mobile app development (plus)
- At least 4 years of experience as product manager
- Substantial experience in personalization, loyalty programs, and CRM
- Proficiency in leveraging AI tools for workflow optimization
- Strategic mindset for integrating AI/ML into product discovery and strategy
- Technical mindset for managing complex personalization logic
- Technical mindset for managing mobile app architectures
- Experience working with engineering teams in agile environment
- Experience handling MVPs, usability testing, and A/B testing
- Analytical mindset for problem-solving
- Facilitation of design thinking, user story mapping, and impact mapping
- Data-driven approach to translate qualitative goals into measurable insights
- Team player with ability to build productive stakeholder relationships
- Full ownership of domains
- Fluent English communication
- German language skills (plus)
Tasks
- Develop and own the product roadmap for personalization, loyalty, and mobile apps
- Drive technical ownership of personalization and CRM initiatives
- Prioritize backend and frontend requirements for seamless personalization
- Define and execute loyalty strategies to increase customer lifetime value and retention
- Conduct product discovery and app-store optimizations
- Ensure peak performance of mobile and automated email channels
- Define, implement, and track KPIs for app retention and personalization accuracy
- Build cross-functional relationships with CRM, marketing, and personalization teams
- Manage the product backlog, prioritizing feature requests for personalization, emails, and app releases
Work Experience
- 4 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Fluent
- German – Basic
Tools & Technologies
- AI tools
- ML
Benefits
Informal Culture
- Highly motivated team
- Open-minded culture
- International campus
Learning & Development
- Extensive learning opportunities
Career Advancement
- Room for growth and development
Flexible Working
- Hybrid working model
- Work from home flexibility
Workation & Sabbatical
- Work abroad up to two months per year
More Vacation Days
- 30 days paid vacation
Public Transport Subsidies
- Subsidized public transportation ticket
Company Bike
- Bike leasing program
Parking & Commuter Benefits
- Drive-in bicycle garage
Other Benefits
- Outdoor space
- Multi-faith rooms
Modern Office
- Lounge areas
Healthcare & Fitness
- Fitness facilities
Family Support
- Parent rooms
Retirement Plans
- Company pension scheme
Corporate Discounts
- 30% off assortment
- Employee discounts at partner organizations
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- ZalandoFull-timeWith HomeofficeSeniorBerlin
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Senior Product Manager - Personalization and Loyalty(m/w/x)
Product roadmap for personalization, loyalty, and mobile apps at European e-commerce platform. 4+ years product management experience required. Hybrid work, extensive learning opportunities.
Requirements
- Bachelor/master’s degree in business, engineering, or quantitative field
- Solid understanding of e-commerce
- Proven track record of successful products
- Experience with mobile app development (plus)
- At least 4 years of experience as product manager
- Substantial experience in personalization, loyalty programs, and CRM
- Proficiency in leveraging AI tools for workflow optimization
- Strategic mindset for integrating AI/ML into product discovery and strategy
- Technical mindset for managing complex personalization logic
- Technical mindset for managing mobile app architectures
- Experience working with engineering teams in agile environment
- Experience handling MVPs, usability testing, and A/B testing
- Analytical mindset for problem-solving
- Facilitation of design thinking, user story mapping, and impact mapping
- Data-driven approach to translate qualitative goals into measurable insights
- Team player with ability to build productive stakeholder relationships
- Full ownership of domains
- Fluent English communication
- German language skills (plus)
Tasks
- Develop and own the product roadmap for personalization, loyalty, and mobile apps
- Drive technical ownership of personalization and CRM initiatives
- Prioritize backend and frontend requirements for seamless personalization
- Define and execute loyalty strategies to increase customer lifetime value and retention
- Conduct product discovery and app-store optimizations
- Ensure peak performance of mobile and automated email channels
- Define, implement, and track KPIs for app retention and personalization accuracy
- Build cross-functional relationships with CRM, marketing, and personalization teams
- Manage the product backlog, prioritizing feature requests for personalization, emails, and app releases
Work Experience
- 4 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Fluent
- German – Basic
Tools & Technologies
- AI tools
- ML
Benefits
Informal Culture
- Highly motivated team
- Open-minded culture
- International campus
Learning & Development
- Extensive learning opportunities
Career Advancement
- Room for growth and development
Flexible Working
- Hybrid working model
- Work from home flexibility
Workation & Sabbatical
- Work abroad up to two months per year
More Vacation Days
- 30 days paid vacation
Public Transport Subsidies
- Subsidized public transportation ticket
Company Bike
- Bike leasing program
Parking & Commuter Benefits
- Drive-in bicycle garage
Other Benefits
- Outdoor space
- Multi-faith rooms
Modern Office
- Lounge areas
Healthcare & Fitness
- Fitness facilities
Family Support
- Parent rooms
Retirement Plans
- Company pension scheme
Corporate Discounts
- 30% off assortment
- Employee discounts at partner organizations
About the Company
home24 SE
Industry
Retail
Description
Das Unternehmen ist eine der führenden Home & Living E-Commerce Plattformen in Kontinentaleuropa und bietet über 250.000 Möbel und Wohnaccessoires an.
Not a perfect match?
- Zalando
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