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Senior Planning Specialist TV(m/w/x)
Leading comprehensive TV media plan creation, mentoring junior team members at global marketing agency. Strategic direction for media plans expected. 2 volunteer days, 3 extra wellness days, Mental Health First Aider support.
Requirements
- Mentoring junior team members
- Providing strategic direction
Tasks
- Lead the creation of comprehensive TV media plans
- Research suitable TV networks, programs, and time slots
- Collaborate with the media buying team for strategy alignment
- Conduct in-depth analysis of target audience behaviors
- Identify key viewing patterns and audience segments
- Develop and manage TV media plans within budgets
- Provide recommendations on TV spend distribution
- Work with media buyers for seamless plan execution
- Lead ongoing market research to stay ahead of trends
- Identify new opportunities for TV advertising
- Oversee monitoring and analysis of TV campaign performance
- Recommend real-time optimizations based on performance data
- Lead client presentations on media plans and performance
- Maintain relationships with TV networks and media vendors
- Provide strategic counsel to clients on media strategies
- Mentor junior TV planners and support their development
- Support training and development of the planning team
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Benefits
Flexible Working
- Flexible working hours model
- Independent home office management
Purpose-Driven Work
- 2 volunteer days
More Vacation Days
- 3 extra wellness days
Mental Health Support
- Mental Health First Aider
- Employee Assistance program
Modern Office
- State-of-the-art office space
Ergonomic Workplace
- Ergonomically equipped workstations
Informal Culture
- Pet friendly offices
Learning & Development
- Full access to Dentsu Academy
- On-site learning sessions
- Online language courses
Bonuses & Incentives
- Referral bonus program
Workation & Sabbatical
- Workation possibility
Team Events
- Team events
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Senior Planning Specialist TV(m/w/x)
Leading comprehensive TV media plan creation, mentoring junior team members at global marketing agency. Strategic direction for media plans expected. 2 volunteer days, 3 extra wellness days, Mental Health First Aider support.
Requirements
- Mentoring junior team members
- Providing strategic direction
Tasks
- Lead the creation of comprehensive TV media plans
- Research suitable TV networks, programs, and time slots
- Collaborate with the media buying team for strategy alignment
- Conduct in-depth analysis of target audience behaviors
- Identify key viewing patterns and audience segments
- Develop and manage TV media plans within budgets
- Provide recommendations on TV spend distribution
- Work with media buyers for seamless plan execution
- Lead ongoing market research to stay ahead of trends
- Identify new opportunities for TV advertising
- Oversee monitoring and analysis of TV campaign performance
- Recommend real-time optimizations based on performance data
- Lead client presentations on media plans and performance
- Maintain relationships with TV networks and media vendors
- Provide strategic counsel to clients on media strategies
- Mentor junior TV planners and support their development
- Support training and development of the planning team
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Benefits
Flexible Working
- Flexible working hours model
- Independent home office management
Purpose-Driven Work
- 2 volunteer days
More Vacation Days
- 3 extra wellness days
Mental Health Support
- Mental Health First Aider
- Employee Assistance program
Modern Office
- State-of-the-art office space
Ergonomic Workplace
- Ergonomically equipped workstations
Informal Culture
- Pet friendly offices
Learning & Development
- Full access to Dentsu Academy
- On-site learning sessions
- Online language courses
Bonuses & Incentives
- Referral bonus program
Workation & Sabbatical
- Workation possibility
Team Events
- Team events
About the Company
Dentsu International Switzerland AG
Industry
Marketing
Description
Dentsu is a global marketing and advertising agency network specializing in creating meaningful media experiences and driving business transformation.
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