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Dentsu International Switzerland AG
last mo.

Senior Planning Specialist TV(m/w/x)

Zürich
Full-timeWith Home OfficeSenior

Description

As a Senior Planning Specialist in TV, you will craft detailed media plans that align with client goals while analyzing audience insights. This role involves collaborating with teams, optimizing campaigns, and mentoring junior planners to ensure successful advertising strategies.

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Requirements

  • •Mentoring junior team members
  • •Providing strategic direction

Work Experience

approx. 4 - 6 years

Tasks

  • •Lead the creation of comprehensive TV media plans
  • •Research suitable TV networks, programs, and time slots
  • •Collaborate with the media buying team for strategy alignment
  • •Conduct in-depth analysis of target audience behaviors
  • •Identify key viewing patterns and audience segments
  • •Develop and manage TV media plans within budgets
  • •Provide recommendations on TV spend distribution
  • •Work with media buyers for seamless plan execution
  • •Lead ongoing market research to stay ahead of trends
  • •Identify new opportunities for TV advertising
  • •Oversee monitoring and analysis of TV campaign performance
  • •Recommend real-time optimizations based on performance data
  • •Lead client presentations on media plans and performance
  • •Maintain relationships with TV networks and media vendors
  • •Provide strategic counsel to clients on media strategies
  • •Mentor junior TV planners and support their development
  • •Support training and development of the planning team

Languages

English – Business Fluent

Benefits

Flexible Working

  • •Flexible working hours model
  • •Independent home office management

Purpose-Driven Work

  • •2 volunteer days

More Vacation Days

  • •3 extra wellness days

Mental Health Support

  • •Mental Health First Aider
  • •Employee Assistance program

Modern Office

  • •State-of-the-art office space

Ergonomic Workplace

  • •Ergonomically equipped workstations

Informal Culture

  • •Pet friendly offices

Learning & Development

  • •Full access to Dentsu Academy
  • •On-site learning sessions
  • •Online language courses

Bonuses & Incentives

  • •Referral bonus program

Workation & Sabbatical

  • •Workation possibility

Team Events

  • •Team events
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Dentsu International Switzerland AG and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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